Zacks Investment Research Review – Is It Worth It?

Updated March 13, 2024

At a glance




Zacks Investment Research is a provider of independent investment research and analysis, offering insights and recommendations on stocks, mutual funds, and ETFs. Their research is widely respected for its accuracy and track record.

In today's multifaceted financial markets, Zacks Investment Research emerges as a beacon for individual investors sailing through the stormy seas of stock picks and investment decisions.

Since its inception by Len Zacks in 1978, this robust online platform has championed the delivery of advanced analytics to dissect market trends, fundamental analysis, and technical analysis. From novices to veterans, investors leverage Zacks' proprietary tools to gauge the pulse of the market and sharpen their investment strategies.

Whether one is eyeing the perks of fundamental insights or the precision of technical indicators, Zacks aims to navigate the waters of wealth with its meticulous research approach.

Key Takeaways

  • Zacks Investment Research employs a unique scoring system to assist in investment decisions, emphasizing earnings estimate revisions and earnings surprises.
  • Subscription plans offered cater to different investor needs and include Zacks Premium, Zacks Investor Collection, and Zacks Ultimate.
  • The Zacks Rank system has a demonstrated history of yielding average annual returns that have outpaced the S&P 500 since 1988.
  • Tools offered by Zacks are exhaustive, including stock research, investment analysis, and market insights for informed investing.
  • While Zacks provides comprehensive investment advice, its cost structure may influence investors when assessing value for money.

Introduction to Zacks Investment Research

In the landscape of financial analysis and investment guidance, Zacks Investment Research has established itself as a significant online investment research firm. Investors seeking data-driven insights find Zacks stock research an essential counterpart in navigating the complexities of the market.

With a focus on Zacks scoring system and investment vehicles, the platform caters to a broad spectrum of financial strategies for every kind of investor.

What Is Zacks Investment Research?

Zacks Investment Research provides a wealth of knowledge to individual investors by offering detailed analysis on a multitude of investment vehicles.

This acclaimed firm supplies the tools and strategic advice necessary to guide trading decisions, leveraging extensive data analytics and a distinctive approach to understanding market trends through a robust catalog of research materials.

Understanding the Zacks Proprietary Scoring System

Len Zacks' visionary stock selection methodology harnesses the predictive power of earnings estimate revisions and investor surprises.

This strategy is thoroughly quantitative, revolving around the Zacks ranking system which categorizes stocks based on their expected performance. Through this methodology, investors gain the advantage of a refined approach to evaluating market positions.

History and Evolution of Zacks Investment Research

Conceived by Len Zacks, the founder of Zacks Investment Research, the firm's scoring system has been integral to its evolution. Since its beginnings in 1978, Zacks has sought to provide a means to strategically spot stocks that are poised for success.

While Zacks places a high value on quantitative data analysis, it's worth noting how platforms like Seeking Alpha complement the landscape with qualitative insights and vibrant discussion forums, offering investors a full spectrum of information for a well-rounded investment strategy.

Trade Ideas provides a comprehensive suite of tools and services for active traders and investors, offering real-time market scanning, stock screening, and algorithmic trading strategies to help users identify potential investment opportunities in the stock market.

ABOUT the Trade Ideas

  • Rated A+ by the BBB
  • Reviewed by Benzinga 5-Star
  • Editors’ Choice Award from WealthUp
  • Earned over 8,000+ 5-Star Customer Ratings

Key Features and Benefits of Subscribing to Zacks

Investors looking to streamline their analysis and selection process will find Zacks Investment Research as a robust partner. Renowned for its earning potential assessment, Zacks offers a wealth of stock recommendations backed by rigorous screening metrics designed to facilitate smart investment decisions.

1. Zacks Rank and its Performance

The central feature of Zacks Premium services is the acclaimed Zacks Rank system. This exclusive tool arranges stocks on a spectrum from 'Strong Buy' to 'Strong Sell', providing investors with a clear depiction of each stock's earning potential.

The impressive track record since 1988 shows 'Strong Buy' stocks averaging an annual return of 25.4%, which notably surpasses the gains of the S&P 500, thereby highlighting the system's efficiency.

2. Stock Screener and Advanced Filtering Tools

Discerning investors appreciate the advanced screening tools provided by Zacks. Equipped with comprehensive filtering options, the stock screener allows users to sort investments based on a myriad of screening metrics.

This fine-tuning ability empowers subscribers to tailor their investment choices to align with personalized financial strategies and goals.

3. Zacks Investor Collection and Premium Services

Zacks goes beyond basic offerings with its Investor Collection and premium-tier services, granting exhaustive analysis and access to advanced resources.

Not only do these services offer deeper insights into markets and prospective stock movements, but they also support informed decision-making for both retail and institutional investors. Zacks Trade complements these benefits with a trading platform that combines competitive pricing and direct market access for ultimate trading synergy.

Zacks Investment Research Pricing Overview

Facing a marketplace of varied investment opportunities, Zacks Investment Research extends its palette of subscription models to satisfy the discerning investor. Through a tiered structure, Zacks tailors its offerings to provide everything from foundational market insights to in-depth stock recommendations.

An investigation into the Zacks subscription models reveals a strategic approach to serving the investor community.

  • Zacks Premium: Starting at $249 per year, this package is the gateway to premium stock-picking newsletters and essential market analysis that aims to position investors ahead of others.
  • Zacks Investor Collection: Mid-tier priced at $495 per year, this collection furthers the quest for refined investment tools, encompassing more comprehensive research resources designed for the meticulous investor.
  • Zacks Ultimate: The pinnacle of Zacks' offerings comes at $2,995 per year, granting access to exclusive expert commentary and high-caliber stock recommendations aimed at the zealous investor.

These tiered services come with a common denominator—a 30-Day Free Trial—a testament to Zacks' confidence in its ability to equip investors with the necessary insights to thrive in the stock market.

Yet, the affordability of these investment tools and the depth of market insights provided through each tier must be compared meticulously against the backdrop of alternative platforms to gauge true value.

Pros and Cons: Is Zacks Investment Research Right for You?

When considering any investment research firm, it's critical to weigh the advantages and disadvantages to ensure it aligns with your investment strategy and budget. Zacks Investment Research stands out in the market of stock research tools with certain membership benefits and economic insights that could sway an investor's decision.


  • The Zacks Rank system offers a proven history of performance, helping subscribers identify stocks with positive earning surprises that may lead to outperformance.
  • In-depth stock screener is a robust tool that allows investors to tailor searches based on specific metrics aligned with their investment goals.
  • Membership to Zacks provides access to a slew of economic insights and analysis aimed at informed decision-making.
  • With varied subscription levels, users can find a plan that grants the level of access they require, from casual investor to the more serious trader.


  • Subscription costs can be relatively high when compared to competitors, which may deter those looking for more cost-effective solutions.
  • Users have reported an influx of promotional material, which could potentially clutter inboxes and detract from the core research offering.
  • The wealth of data and resources might be overwhelming for beginners in the investment world.
  • Those seeking a narrative-driven approach or qualitative analysis might not find what they're looking for with Zacks' data-heavy focus.

Ultimately, while Zacks Investment Research offers a suite of services that could greatly benefit users, the decision to subscribe will hinge on personal investment strategy, the value one places on specific types of stock research tools, and financial considerations. Taking stock of these points will help to determine if Zacks's services are a fitting tool in an investor's arsenal.


In this review of Zacks Investment Research, it's evident that the platform has carved out a niche in the realm of investment analytics with its robust quantitative analysis and unique proprietary scoring system.

For those looking to make informed investment decisions, Zacks offers a substantial foundation, bolstered by a historical track record of accuracy in its stock ranking system. The service stands as a testament to Len Zacks' vision of empowering investors with actionable data and sophisticated tools for stock assessment.

The true merit of Zacks lies in its ability to dissect complex market data, translating it into a systematic ranking poised to guide investors towards lucrative opportunities. 

Ultimately, the decision to subscribe to Zacks should align with an investor's strategy and financial goals. As with any high-grade tool, the platform's potency is most fully realized when applied with intention and scrutiny.


  • Service: Stock Screener & Scanner
  • Pricing: $249/year
  • Promotion: None

Related Posts