Swiss America Review

Updated March 14, 2024

At a glance




Swiss America is a precious metals dealer that provides clients with a variety of gold, silver, platinum, and palladium products for investment and wealth preservation purposes. 

Since its establishment in 1982, Swiss America has carved a formidable niche within the realm of precious metals investment. The company's name has become synonymous with trust and expertise in the gold and silver markets, offering a wealth of options to both seasoned and novice investors alike.

Through comprehensive investment services analysis and dedicated client education, Swiss America distinguishes itself as a guiding force amidst the financial currents that shape our economy.

Key Takeaways

  • Swiss America has over four decades of experience in precious metals investments.
  • Gold and silver markets form the cornerstone of Swiss America's product offerings.
  • Commitment to client education is key in Swiss America's operation ethos.
  • Notable for a robust variety of precious metal options, catering to diverse investor needs.
  • The company maintains its reputation through consistent transparency and security measures.

Introduction to Swiss America

Embarking on a legacy that intertwines with the American investment landscape, Swiss America has steadily built a robust foundation grounded in the Swiss America heritage and an unwavering commitment to upholding investment credibility.

The company's founders embarked on a journey with a vision to secure a commendable gold market position, set within a landscape where the value of hard assets often speaks louder than words. Their journey, spanning several decades, has managed to instill confidence and engender trust among a vast network of investors.

The Heritage and Reputation of Swiss America

In the corridors of the United States' financial markets, Swiss America stands tall as a bastion of trust and enduring quality. Its inception can be traced back to a modest beginning, with its founder Craig Smith's entrepreneurial spirit and a mere $50 investment.

Now, with a heritage deeply embedded in the American dream, the company presents more than just an investment firm; it narrates a story of resilience, growth, and a resounding reputation that echoes among its 60,000-strong investor community.

Assessing Swiss America's Place in the Gold Market

As guardians of precious metal investments, Swiss America has carved out a significant niche in the gold industry.

The company’s forward-looking stance, coupled with its analytical aptitude for dissecting market trends and economic indicators, has established it as a 'Gold Thought Leader.' It exemplifies a status that is not just coined but merited, through an unwavering dedication to guiding investors through the complex topographies of market valuations and national financial health.

  • Demonstrates substantial growth from its humble beginnings to a well-respected entity in the investment community
  • Embodies an informative approach to investments, focused on educating its client base
  • Strategically positions itself at the forefront of market analytics and thought leadership within the gold market

The discourse surrounding Swiss America is not merely about the tangible assets they offer but also about the fortitude and strategic insight they bring to the table when it comes to investment decisions. As such, Swiss America's narrative continues to be one that resonates with reliability and scholarly advice in the realm of precious metal investments.

Goldco is an industry leader in the precious metals space, offering a comprehensive approach to protecting your retirement savings in an ever-changing economic landscape.


  • Rated A+ by the BBB
  • Inc. 5000 Aware Recipient, 7+ Years
  • 2023 Best Customer Service
  • Earned over 5,000+ 5-Star Customer Ratings

A Diverse Product Portfolio: Gold and Silver Offerings

Swiss America's selection of precious metals products is robust, encompassing various choices for those looking to fortify their precious metals portfolio. With a focus on versatility and quality, their offerings extend from esteemed bullion coins to rare U.S. coins, granting investors a rich tapestry of options for gold investment.

  • Bullion Coins: Both U.S. and foreign bullion coins are available, which are prized for their purity and consistency in weight. Investors have the flexibility to select from numerous designs and denominations to suit their portfolio needs.
  • Numismatic Coins: Swiss America also deals in generic numismatic coins that hold historical and collectible value beyond their metal content. These coins offer an eclectic mix of historical significance and artistic beauty, sought by collectors and investors alike.
  • Rare U.S. Coins: The array of rare U.S. coins presented by Swiss America is notably significant for its potential for appreciation. These coins not only represent a piece of American history but also serve as a potentially lucrative aspect of a well-rounded precious metals portfolio.

Moreover, individuals looking to increase their gold investment stand to benefit from the privacy afforded by Swiss America's numismatic coins, which are considered a fully private asset by the United States government. This attribute of Swiss America's product lineup enhances the appeal of tangible assets for safeguarding wealth.

Opening An Account with Swiss America

Embarking on the journey of purchasing precious metals starts with establishing a solid investment foundation through account setup. Swiss America streamlines this essential first step with a designed system that supports clients in creating their investment accounts with efficiency and ease.

Step-by-Step Process for Account Set Up

Prospective investors are provided with personal guidance from Swiss America's knowledgeable account representatives. This personalized approach ensures that each step of the account creation process is clear and manageable:

  1. The initial consultation to understand the client's investment objectives and preferences.
  2. Filling out the necessary paperwork to establish an investment account with accurate and secure client information.
  3. Setting up trade tracking and real-time portfolio tracking mechanisms for future transactions.

Transitioning from Account Opening to Purchasing Metals

Once the investment account is established, clients can easily transition to the phase of purchasing precious metals. Swiss America makes this transition seamless with its transparent and client-oriented services:

  • Investors can select from various precious metals offerings at prevailing market prices.
  • A secure and insured method of delivery is arranged to ensure the safe arrival of physical assets.
  • Trade notifications and access to an extensive archive of transactions for efficient record-keeping.
  • Comprehensive support is offered throughout the buying process, from selection to liquidation services, if necessary.

The designed pathway from account setup to ownership of precious metals is marked by Swiss America's commitment to client satisfaction and investment security.

The Educational Commitment of Swiss America

Swiss America has built a solid reputation founded on not only the sale of precious metals but also on the bedrock of investor education.

Recognizing the value that knowledge brings to making informed financial decisions, Swiss America goes above and beyond to ensure both new and veteran investors have access to detailed information on all aspects of precious metals investment.

Valuable Resources for Both New and Seasoned Investors

From the latest market analyses to the foundational aspects of coin collecting, Swiss America offers an impressive library of resources tailored to educate. These materials facilitate a deeper understanding of how various elements such as market trends and historical data influence the valuation of precious metals.

  • In-depth guides on bullion and numismatic coins.
  • Webinars and seminars featuring industry experts.
  • Regular updates on market conditions and precious metals news.
  • Comparative insights into different types of metal investments.

How Swiss America's Educational Material Can Guide Your Investing Decisions

Amidst fluctuating markets and complex financial products, the ability to make educated decisions is more important than ever. Swiss America steps in as a guide, equipping you with precious metals knowledge that can lead to confident and strategic investment choices.

Their comprehensive resources are designed to clarify the benefits and risks associated with precious metals, thus supporting a balanced and informed investment portfolio.

  1. Learn how to diversify your investment portfolio with gold and silver assets.
  2. Discover the advantages of integrating precious metals into your retirement planning through gold IRAs.
  3. Understand the historical significance of gold as a safeguard against economic volatility.
  4. Gain insights into the latest strategies for precious metals purchasing and liquidation.

Swiss America prides itself on imparting knowledge that empowers you to protect your future through informed financial decisions underscored by unparalleled investor education and precious metals expertise.

Customer Service and Aftercare Support

Swiss America prides itself on providing excellent customer service. Recognizing the importance of prompt and efficient service, they offer multiple avenues of contact, including toll-free phone numbers and a dedicated customer service email, ensuring that clients' inquiries are handled professionally and quickly.

Understanding the critical role of aftercare support, Swiss America offers detailed portfolio performance tracking services. This empowers investors to follow the growth and health of their investments closely. Periodic evaluations are conducted to provide updates and recommendations that could enhance portfolio performance.

  • Toll-free customer support for direct and immediate assistance.
  • Email support for queries that may require detailed explanations.
  • Comprehensive aftercare support focusing on the client's long-term investment success.
  • State-of-the-art portfolio tracking tools for real-time investment analysis.

Furthermore, should clients choose to liquidate their assets, Swiss America has streamlined the process to be as smooth and stress-free as possible. This aspect of their service reflects their commitment to championing investors' satisfaction and confidence in their financial choices.

Swiss America's Commitment to Transparency and Security

In the current financial climate, Swiss America prioritizes the safety and confidence of its clients by embracing a proactive stance towards investment security and fraud protection. Acknowledging the critical importance of client confidentiality, the company invests in state-of-the-art technology and stringent policies to maintain an impregnable fortress around its clients’ assets and personal data.

Protecting Your Investments Against Fraud

The company vigilantly combats fraud with comprehensive risk assessments and prompt action to mitigate any threats. Clients benefit from educated guidance on recognizing suspicious activities, ensuring their investments remain shielded from unscrupulous entities.

  • Continuous education on latest fraud risks and prevention techniques.
  • User authentication procedures to verify identity and impede unauthorized access.
  • Robust due diligence checks and balances for all transactions.

Client Information Security: Measures and Policies

On the frontlines of preserving client confidentialitySwiss America deploys rigorous digital security measures. These mechanisms are regularly reviewed and updated, reflecting the evolving landscape of cybersecurity threats.

  1. Implementing secure sockets layer (SSL) encryption for data in transit.
  2. Monitoring systems active 24/7 to detect and respond to security breaches swiftly.
  3. Firewalls and anti-virus protections are in place to thwart malicious attacks.

User Experiences and Swiss America Review Testimonials

Decades of commitment and thousands of transactions have been instrumental in shaping the reputation of Swiss America. Behind these transactions are individuals whose voices contribute to the ever-evolving narrative of customer satisfaction and company excellence.

By examining customer testimonials and user experiences, we weave a picture of company responsiveness and dedication to service.

Highlighting Positive Feedback

Swiss America's continuous endeavor to deliver a streamlined investment experience is echoed in the positive reflections of many clients. User experience, particularly regarding the ease of transaction processes and the insightful guidance provided by customer service representatives, has been frequently lauded in testimonials.

Such acclaim underscores the company's efforts to equip clients with confidence and clarity in managing their precious metal investments.

  • Testimonials from diversified platforms, underscoring the proficiency and helpfulness of Swiss America’s customer service team.
  • Commendable remarks on the straightforward purchasing process and the efficient administrative support.
  • Stories from long-term clients about how Swiss America's marketplace longevity and reliability have enriched their investment journeys.

Addressing Criticisms and How Swiss America Responds

No company is immune to critique, and Swiss America has had its share of challenges as reflected in certain user reviews. Feedback pointing to dissatisfaction with specific service elements and liquidation processes have not gone unnoticed. Noteworthy is the company's tenacity in addressing these criticisms.

Swiss America's senior partners take a proactive approach by engaging directly with clients to understand and swiftly address their concerns, thereby showcasing an honest company responsiveness.

  1. An outline of steps Swiss America takes to investigate and respond to customer concerns to ensure satisfaction and maintain trust.
  2. Instances where negative feedback provided a platform for Swiss America to improve its services and enhance client experience.
  3. Senior staff involvement in the resolution process, demonstrating the company's deep commitment to customer care and its principle of continuous improvement.


As we encapsulate the value proposition of Swiss America in the thriving market of financial investments, it is evident that the company distinguishes itself with unwavering vigor and trustworthiness in the precious metals sector.

With a firm foundation that dates back to 1982, Swiss America has blossomed into a venerated institution, enriching the investment portfolios of many with a wide-ranging selection of gold and silver assets. Their dedication to educating investors stands as a testament to their commitment to client empowerment and financial literacy.

In conclusion, Swiss America yields an encouraging picture for anyone seeking to fortify their assets with precious metals.


  • Service: Bullion Dealer
  • Products Offered: Gold, silver, platinum
  • Promotion: None

Related Posts

California Gold & Silver Exchange Review

California Gold & Silver Exchange Review

Wholesale Coins Direct Review

Wholesale Coins Direct Review

Coin Exchange NY Review

Coin Exchange NY Review

Bullion Exchanges Review

Bullion Exchanges Review