Red Rock Secured Review

Updated June 12, 2024

At a glance




At Red Rock Secured, they aim to educate investors and provide information on effective ways to safeguard their retirement by strategically diversifying into precious metals and gold.

Once a renowned name in the realm of precious metal investments, Red Rock Secured has recently encountered turbulent times. A well-known gold IRA company, Red Rock Secured has shifted its terrain following a significant investigation by the SEC on May 15th, 2023. Investors in the market for diversifying their portfolios with tangible assets have been urged to tread cautiously and conduct thorough due diligence prior to committing to any decisions.

Amidst its evolving landscape, the entity has undergone a rebranding, now operating under the name American Coin Co., and has ceased its operations as the previously known Red Rock Secured.

It’s essential to be aware that while the firm once boasted commendable ratings on platforms such as BBB, ConsumerAffairs, and Trustpilot, and offered distinctive features like the Price Protection Plan — such information has become antiquated in light of the recent shutdown and the Red rock secured investigation.

Key Takeaways

  • Conduct thorough due diligence when considering precious metal investments with any gold IRA company.
  • Be aware of the Red rock secured investigation and the implications it may have on your investment decisions.
  • Understand that prior ratings and accolades of Red Rock Secured may no longer reflect the current state of the company post-rebranding to American Coin Co.
  • Remain informed that previous unique offerings such as the Red Rock Secured Price Protection Plan are now obsolete.
  • Stay attuned to updates regarding the situation for insights into how to proceed with caution in the precious metal investment space.

Compare With Other Gold IRAs

Fees: None

Min. Investment: $25,000

Fees: $180/year

Min. Investment: $5,000

Fees: $225/year

Min. Investment: $2,000

An Overview of Red Rock Secured's History and Services

Focusing on the cornerstone of retirement savings, Red Rock Secured has been a formidable name in the realm of precious metals investing. For over a decade, this institution provided investors with a tangible security blanket against economic volatility. Under the astute leadership of Sean Kelly, Red Rock Secured unfurled its banner in the aftermath of the 2008 financial crisis, offering a beacon of stability in uncertain times.

Sean Kelly's vision was encapsulated in the establishment of a gold IRA, a vehicle for investors intrigued by the intrinsic value of precious metals and seeking solace from the tumultuous paper markets. The strategy didn't just resonate with the prospects of wealth preservation but echoed an insightful understanding of long-term wealth accumulation for retirement. This personalized approach to retirement savings was not only prudent but also prescient against the backdrop of fluctuating markets.

The company's reputation was firmly cemented not through high-profile celebrity endorsements but via their committed attention to client service and in-depth expertise in precious metals investing. Accolades from esteemed publications and rankings such as Inc 500 were testament to Red Rock Secured's growing influence and industry respectability.

  • 13 years of distinguished service prior to the investigation.
  • Structured gold IRAs as a hedge against market instability.
  • Recognition by major business publications and industry rankings.
  • A commitment to client service that bypassed the need for celebrity promotion.

The resolve to assist clients in safeguarding their financial futures was the hallmark of Sean Kelly's tenure. Red Rock Secured emerged as a resource of due diligence and an ally for those envisioning a fortified retirement through precious metals investing.

Goldco is an industry leader in the precious metals space, offering a comprehensive approach to protecting your retirement savings in an ever-changing economic landscape.


  • Rated A+ by the BBB
  • Inc. 5000 Aware Recipient, 7+ Years
  • 2023 Best Customer Service
  • Earned over 5,000+ 5-Star Customer Ratings

The Unique Selling Proposition of Red Rock Secured

Red Rock Secured crafted a distinctive niche within the gold IRA industry by introducing innovative solutions designed to enhance investment security and client satisfaction. Their commitment to offering value-added services distinguished them from competitors and provided peace of mind to investors concerned about market volatility and their financial future.

The Price Protection Plan

A notable feature of Red Rock Secured's offerings was the Price Protection Plan. Understandably, market fluctuations can make any investor nervous, especially within the first week of a major purchase. To address this anxiety, Red Rock Secured put forward a remarkable proposal: compensation for losses incurred should the price of gold or silver drop in the week following the purchase.

Aimed at both securing internal investment confidence and elevating investment security, this plan applied to selected gold and silver IRA accounts.

Furthermore, this program's specialization in non-cusip gold appealed to those seeking investments considered to be inversely correlated to market downswings.

Exclusive Promotions for Gold IRA Clients

  • Free Silver Offer: For investors looking to bolster their portfolios, Red Rock Secured offered complimentary silver under certain conditions, deepening the allure of their exclusive promotions.
  • VIP Accounts: High net-worth individuals enjoyed the VIP treatment, adding a veneer of exclusivity for commitments exceeding $100,000.
  • Fee Waivers: Long-term affordability was another highlight, with fee waivers ranging up to a lifetime for qualified clients, thus reducing the cost of maintaining a gold IRA over time.

Red Rock Secured Customer Service Pledge

At the heart of Red Rock Secured's philosophy lay a robust customer service pledge. They assured clients of unequivocal transparency in communication, which is the cornerstone of trust and integrity in any consultancy. Gold IRA consulting, when accompanied by this type of pledge, ensured that investors felt heard and valued.

The emphasis on customer care reinforced the principle that an investor's peace of mind was just as important as the physical security of their assets.

Red Rock Secured's Product Offerings and Selection

For investors seeking tangible security, Red Rock Secured provided a diverse selection of physical gold and silver products. Their collection included assets from bullion and premium metal categories, catering to both seasoned collectors and those new to the realm of precious metal investments.

Ensuring a high level of quality, each metal held met investment-grade purity standards, a critical consideration for investors aiming to include gold and silver in their retirement portfolios.

  • IRA-eligible physical gold products for diversifying retirement savings
  • Silver offerings to leverage potential market growth
  • Platinum and palladium options for portfolio variety
  • A range encompassing both bullion bars and coins
  • Premium collectibles for discerning investors

Despite boasting an impressive inventory, the lack of detailed product pages on Red Rock Secured's online platform might have left potential investors with unanswered questions regarding specifics and pricing.

Nonetheless, the portfolio was built to support the creation of a robust Red Rock Secured gold IRA, enabling clients to secure their future with confidence in the intrinsic value of their selected metals.

Understanding Red Rock Secured's Fee Structure

When considering a Gold IRA, an essential aspect to evaluate is the fee structure offered by the company managing your precious metals investments. Red Rock Secured, like many gold IRA companies, highlighted an attractive fee policy which can greatly influence an investor's choice.

No Fee for Qualified Clients

Red Rock Secured set itself apart by offering fee waivers for life to certain qualified clients investing in gold IRAs. This enticing offer could include a variety of fees typically associated with gold IRA accounts, including custodial fees and secure storage costs.

The eligibility criteria for these waivers, however, were not always crystal clear, requiring potential investors to delve deeper into the specifics of the offer.

Comparison with Industry Standards

Understanding how Red Rock Secured's gold IRA fee structure compares with industry standards is critical for investors looking to make informed decisions. While the company claimed to offer competitive fees, a direct comparison was challenging due to opaque online disclosures. Generally, industry-standard fees can encompass:

  • Initial setup fees for creating the gold IRA
  • Annual custodial or administrative fees
  • Storage costs, including secure and insured facilities protections
  • Insurance fees to safeguard against potential losses

Prospective investors must analyze these costs and consider how fee waivers may apply to their specific situation, ensuring they grasp the complete picture of the ongoing expenses tied to their retirement investments.

Details on Custody and Storage Solutions

When it comes to safeguarding your investment in precious metals, choosing the right custody and storage solution is paramount. Red Rock Secured understands this need and emphasizes the security of your assets with their secure storage facilities and comprehensive insurance coverage.

The commitment to protecting client investments is evident through their partnership with Lloyd's of London, a leading insurance marketplace, ensuring that your insured precious metals are in safe hands.

A unique offering provided by the company is the Home Delivery IRA. This service caters to those who wish to exert personal control over their precious metals within the structure of an LLC. It strikes a balance between the autonomy of managing your own investments and the convenience of having a dedicated service facilitate this option. Below is an outline of the key benefits attached to Red Rock Secured's custody and storage amenities:

  • High-security storage solutions offer peace of mind for investors.
  • Each client's investment is protected by insurance underwritten by Lloyd's of London.
  • Ownership is confirmed through documented verification, adding an extra layer of trust.
  • The option to personally visit the depository to see your investments firsthand.
  • A Home Delivery IRA option that provides the flexibility for personal custody within a secure structure.

Thus, whether you opt for the security of secured storage facilities or choose the flexibility of a Home Delivery IRA, Red Rock Secured aims to provide reliable and transparent storage solutions that adhere to the highest standards of safety and assurance.

In-Depth Look at the Red Rock Secured Buyback Program

When considering Red Rock Secured for precious metal investments, many prospective clients placed high value on the flexibility and security provided by a solid buyback program. A buyback program is crucial in the gold IRA sector as it offers peace of mind to investors knowing that they have the option to liquidate their holdings if financial circumstances change or if they decide to realign their portfolio.

Red Rock Secured investments touted this feature, reassuring clients that their gold IRA liquidation needs would be met with ease and efficiency.

Understanding the finer details of Red Rock Secured's buyback program can be instrumental for investors planning their retirement strategy. While specific buyback terms and rates were not extensively detailed in previous data sources, the assertion of such a program paints a picture of a company that understood client concerns regarding asset liquidity.

  • The buyback program offered by Red Rock Secured was designed to provide a simple and straightforward process for gold IRA liquidation.
  • Red Rock Secured aimed to deliver competitive buyback prices, aligning with the market rates to ensure fair returns to their clients.
  • Being able to rely on the firm to purchase back investments lessens the stress for clients of finding a private buyer in a potentially volatile market.

While Red Rock Secured's buyback program details remained somewhat obscure, the inherent value it added to the company's suite of services was clear. Investors seeking to partner with a firm that facilitates not just the acquisition but also the potential necessary divestment of precious metal assets could perceive the buyback option as a vital function in managing their gold IRA.

Step-by-step Guide to Investing with Red Rock Secured

Embarking on the journey of starting a gold IRA can be a pathway to diversifying your investment portfolio. Red Rock Secured has streamlined the process to assist investors with ease and guidance every step of the way.

Through one-on-one consultations, they aim to demystify the complexities of investment rollover, asset transfer, and precious metals conversion.

Starting a Gold IRA with Red Rock Secured

Beginning your venture into gold IRAs commences with a strategic conversation with a Red Rock Secured specialist. Here's what you can expect:

  1. Initial Consultation - Red Rock Secured will discuss your investment goals and explain the benefits of asset diversification.
  2. Account Setup - Should you decide to proceed, they'll guide you through the account creation phase, ensuring you understand each step.
  3. Precious Metals Selection - An advisor will aid in selecting the right precious metals to align with your individual investment strategy.
  4. Finalizing Your IRA - Once your selections are made, Red Rock Secured will assist with the completion of your gold IRA setup.

Transfer and Rollover Options

Migrating existing retirement funds into your newly established gold IRA is a pivotal step. Red Rock Secured offers expertise in:

  • Investment Rollover - They'll navigate the rollover of funds from traditional IRAs, 401(k)s, or other qualified retirement plans into your gold IRA.
  • Asset Transfer - A seamless process for the transfer of assets while maintaining their tax-deferred status.
  • Precious Metals Conversion - Converting your retirement savings into physical gold and silver investments, with a focus on preserving wealth.

Finally, once your precious metals are secured, they'll arrange for the safe transport and storage of your assets in a secure facility, ensuring your peace of mind and the safety of your investment. Starting a gold IRA with Red Rock Secured can be a solid move towards fortifying your financial future with the time-tested value of precious metals.

User Reviews and Testimonials of Red Rock Secured

Exploring customer testimonials is a pivotal step in evaluating any service, and for those interested in a precious metal investment experience, it's no different. Insightful client feedback has been crucial in assessing Red Rock Secured ratings. Various trusted review platforms have served as a repository for investors to express their satisfaction or grievances about their experiences with the company.

  • Many clients have touted Red Rock Secured's expertise and attentiveness, which underpinned their positive investment journey.
  • Positive Red Rock Secured ratings on platforms such as BBB, Trustpilot, and Consumer Affairs highlighted the firm's commitment to quality service and support.
  • While most feedback has leaned towards the encouraging side, there have been some inconsistencies on lesser-known sites, sparking discussions about the authenticity of certain reviews.

It is critical for potential investors to regard these customer testimonials with discernment. While Red Rock Secured has accumulated a respectable volume of positive feedback, the noted discrepancies necessitate a judicious approach when parsing through user reviews.

Navigating Red Rock Secured Complaints: Separating Fact from Fiction

When it comes to investing, securing one's future is often the top priority. With the spotlight on Red Rock Secured complaints and the ensuing SEC charges, discerning the truth becomes crucial for investors concerned with investment security. While Red Rock Secured once stood as a reputable force in precious metals, recent SEC investigations have called its practices into question.

  • The SEC's allegations bring to light serious concerns about the integrity of advice provided to investors, specifically regarding retirement accounts.
  • Investors were allegedly encouraged to liquidate more secure positions in favor of purchasing precious metals at inflated prices, leading to an undue financial burden.
  • The charges have fueled a debate on the veracity of investment companies' promises and the transparency of their fees.

Investors navigating the troubled waters of Red Rock Secured's legal issues must scrutinize the available data to ensure their investment security. It's another stark reminder of why due diligence is indispensable when it comes to choosing where to place one's trust—and one's wealth.

Comprehensive List of Red Rock Secured Alternatives and Competitors

With Red Rock Secured no longer in the equation, investors in search of reliable gold IRA providers have an array of esteemed alternatives to consider. These companies have established themselves as trustworthy sources for silver and gold investment, standing out amid various precious metal IRA companies.

  • Regal Assets has built a solid reputation for offering diversified investment alternatives, including gold IRAs and crypto assets, catering to a broad range of investor preferences.
  • American Hartford Gold is known for its commitment to educating clients about gold and silver investments, aiming to ensure their confidence and security in precious metal IRAs.
  • Advantage Gold prides itself on a customer-centric approach to investing, offering streamlined processes for both seasoned investors and those new to gold IRAs.
  • Goldco has a long-standing history in the industry, providing a robust selection of IRA-eligible precious metals and a wealth of knowledge to support their clients' retirement goals.
  • Birch Gold Group distinguishes itself with its personalized service, helping clients navigate the complexities of investing in precious metals for retirement savings.
  • Augusta Precious Metals goes above and beyond with its customer education focus, ensuring that investors make informed decisions about their gold and silver IRAs.

Each of these gold IRA providers offers a unique blend of services, including secure storage options, a transparent fee structure, and a diligent focus on client satisfaction. As investment alternatives, they present robust opportunities for securing one's financial future with precious metals.

Assessing the Verdict

In examining the tumultuous narrative of Red Rock Secured, one finds a company that, prior to the sobering scrutiny of the SEC, enjoyed a strong rapport with its client base and offered distinctive services.

The Red Rock Secured evaluation, however, becomes complicated when juxtaposing their customer-focused features against the recent allegations which have palpably shaken their standing within the gold IRA sphere. A closer look at these developments is not only indicative of the company's past prospects but also a future cautionary guide for investors considering the legitimacy and ethics of their gold IRA endeavors.

  • An analysis of their past marketing initiatives, such as the Price Protection Plan and client fee waivers, hints at a strategy that did prioritize consumer benefits in precious metal investment analysis.
  • The gold IRA legitimacy, once fortified by client testimonials and high-fidelity services, now requires a reassessment in light of the SEC's distressing accusations, bringing to the fore the delicate balance between trust and due diligence in this sector.
  • The situation at hand clearly underscores the need for continuous research and validation in securing investment firms that uphold integrity, particularly within the precious metal investment space.

While the eventual fate of Red Rock Secured remains to be seen, the insights gained serve as a stark reminder that thorough vetting and a discerning eye are prerequisites for any investment, especially those tailored for retirement security.


The narrative surrounding Red Rock Secured has taken investors through a tumultuous journey, underscoring the importance of vigilant due diligence in the realm of gold IRA investments. This company's trajectory from high esteem to SEC scrutiny offers a sobering lesson about the unpredictable nature of financial security.

High ratings and exclusive promotions once made Red Rock Secured a seemingly attractive option for retirement planning, yet subsequent legal challenges reveal that a diligent approach is indispensable.

Investors seeking to fortify their retirement planning with precious metals are reminded that financial security is not just about the allure of gold or a company's market position but also about the integrity and transparency of their practices. The upheaval surrounding this gold IRA company reinforces the necessity for investors to thoroughly research potential investments and seek guidance from reputable sources.

In the pursuit of a secure financial future, especially when considering alternative assets like precious metals, the path to retirement planning should be navigated with cautious strategy and informed decision-making.

Let the story of Red Rock Secured serve as a guiding beacon for potential investors to remain astute and seeking financial wisdom in their endeavors to ensure peace of mind in their golden years.


  • Service: Precious Metals IRA, gold & silver bullion
  • Minimum investment: $10,000
  • Fees: $200-$250/yr (depends on custodian)
  • Promotion: None

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