Perpetual Assets Review

Updated May 22, 2024

At a glance




Perpetual Assets is a financial services company specializing in alternative investments, self-directed IRAs, and precious metals. They empower clients to diversify and take control of their wealth by offering innovative solutions for long-term financial security.

When considering avenues for securing one's financial future, Perpetual Assets emerges as a prominent facilitator in the realm of self-directed IRAs and cryptocurrency investments.

Founded in 2013 by the forward-thinking duo of Gus Demos and William L Lehr, this Sheridan, Wyoming-based firm has dedicated itself to guiding individuals towards achieving financial security.

As a distinguished precious metals dealer, Perpetual Assets also provides an innovative approach to retirement accounts, allowing investors to diversify their portfolios with alternative assets such as gold, silver, and digital currencies.

Key Takeaways

  • Perpetual Assets offers a specialized LLC IRA aimed at investor autonomy and versatile asset management.
  • Focused on both cryptocurrency investments and precious metals, the company aids in diversifying retirement portfolios.
  • Recognition by esteemed financial outlets attests to Perpetual Assets' credibility in the financial services industry.
  • Client investment options include assets ranging from traditional stocks and bonds to digital currencies like Bitcoin and Ethereum.
  • Quick onboarding and customer-focused support define the Perpetual Assets experience, ensuring streamlined investment processes.

An Overview of Perpetual Assets

Embracing the forefront of investment possibilities, Perpetual Assets emerges as a distinctive force within the American financial landscape. As a revered company specializing in Perpetual Assets IRAs, they champion a retirement solution that affords unparalleled investment flexibility and mastery over a diverse range of asset classes.

This level of autonomy in asset management, in conjunction with an expertly run cryptocurrency trade desk, grants investors the prowess to navigate the evolving tapestry of the financial markets.

By constructing a decentralized approach to retirement planning, Perpetual Assets breaks the mold of traditional investment pathways. This methodology not only empowers clients but also fosters an environment where financial freedom is tangible. With an arsenal of investment options at their disposal, clients can fluidly transition between various markets, from traditional holdings to innovative digital arenas.

The underlying ethos of Perpetual Assets is to place investors at the helm of their financial voyages, equipping them to steer towards prosperous destinations.

  • Offering a seamless transition between physical assets and digital currencies
  • Pioneering strategies in self-managed retirement investments
  • Aligning investor ambitions with dynamic market opportunities

Perpetual Assets has not only built a robust platform for asset diversification but also continues to sculpt its industry presence, as evidenced by acknowledgments in top-tier financial media outlets. With a growing recognition in spaces like Forbes and International Business Times, the rising profile of Perpetual Assets IRA reflects a compelling narrative of innovation and an unwavering commitment to nurturing a versatile retirement solution.

Goldco is an industry leader in the precious metals space, offering a comprehensive approach to protecting your retirement savings in an ever-changing economic landscape.


  • Rated A+ by the BBB
  • Inc. 5000 Aware Recipient, 7+ Years
  • 2023 Best Customer Service
  • Earned over 5,000+ 5-Star Customer Ratings

The Product Offerings of Perpetual Assets

In the evolving landscape of investment, Perpetual Assets stands out for its comprehensive suite of offerings that cater to the modern investor seeking to diversify with precious metals investments and cryptocurrency investment options.

Comprehending the importance of asset acquisition, Perpetual Assets facilitates a seamless transition into owning both traditional and digital assets.

  • Gold and Silver Assets: Perpetual Assets provides a variety of choices for those looking to invest in gold and silver, with products ranging from coins to bars. Each item is curated to meet the highest quality standards, appealing to both collectors and serious investors alike.
  • Cryptocurrency Investment Options: Major cryptocurrencies are part of the asset pool available for clients of Perpetual Assets. This option serves as a bridge into the digital economy, allowing for diversification of retirement portfolios with the inclusion of digital currencies.
  • Competitive Pricing: Transparent and competitive pricing structures are hallmarks of Perpetual Assets’ commitment to their clients. Notably, there are no hidden fees for the establishment of precious metals IRAs, making the approach of Perpetual Assets both affordable and straightforward.

Recognizing the variety of investor profiles, Perpetual Assets’ range of products ensures that all clients can find an investment method that aligns with their financial goals. It represents a blend of traditional investment security with the innovation of cryptocurrency markets.

Investment Flexibility and Control with Perpetual Assets LLC IRAs

Discovering the potential of LLC IRA services can be a transformative experience for investors seeking to elevate their retirement planning. Perpetual Assets provides an innovative pathway towards financial growth and asset management through an array of investment opportunities.

As we delve into the intricacies of these services, you'll gain a clearer understanding of how asset flexibility and investment autonomy can revolutionize your retirement strategy.

Understanding LLC IRAs and Their Advantages

An LLC IRA, as facilitated by Perpetual Assets, merges the benefits of a self-directed IRA with the legal and operational flexibilities of a Limited Liability Company (LLC). This unique structure empowers investors with direct control over their Cryptocurrency Private Keys and a comprehensive array of assets within their retirement accounts.

The notable elimination of middlemen and related transaction fees stands out as an appealing advantage, optimizing the potential for financial growth.

  • Cutting out intermediary fees for enhanced profitability
  • Streamlined management of Cryptocurrency Private Keys
  • Increased security and control over precious metal investments
  • Robust legal protections inherent to the LLC entity

The Complete Control Over Investment Opportunities

Investment autonomy is the cornerstone of Perpetual Assets' philosophy. By availing of their LLC IRA services, you're equipped with the authority to decisively manage a diversified investment portfolio. Beyond digital currencies and precious metals, this means also having the ability to seamlessly shift into investments such as real estate or stocks, capitalizing on market trends with agility.

  1. Broadened scope beyond traditional IRA permissible assets
  2. Freedom to adjust your investment portfolio in real-time
  3. Access to physical assets such as precious metals for robust diversification
  4. Potential for improved tax efficiency within a legally compliant structure

Perpetual Assets champions the concept of a versatile investment vehicle through their LLC IRA services, marking a turning point in how investors approach retirement savings. By leveraging asset flexibility and controlling a diversified set of assets, such as precious metals and digital currencies, clients can truly personalize their investment trajectory for a future that aligns with their unique financial aspirations.

Assessing Expertise Behind the Scene

Diving into the leadership core at Perpetual Assets, it's evident that experience in the financial services industry is a foundational element, particularly within the realm of alternative assets. The founders' and expert team's depth of knowledge underscores their commitment to superior customer service and robust investment guidance.

Insight into the Founders: Gus Demos and William L Lehr

William L Lehr brings a wealth of leadership experience to the table, with two decades dedicated to the financial sector. His prowess in navigating the complexities of the financial services industry, combined with innovative insight into alternative assets, sets a high bar for industry standards.

Although details about Gus Demos are less publicized, the combined sagacity of the Perpetual Assets founders anchors the company’s vision firmly in the swiftly evolving world of digital and tangible assets.

Perpetual Assets Core Team and Customer Support

Even with a shroud of mystery over the broader team, Perpetual Assets compensates with an unwavering dedication to customer support. Their team doesn't just operate behind the scenes; they are on the front lines, proactively guiding clients from the initial steps of onboarding to the intricacies of managing an LLC IRA.

This approach to customer service reflects the company's holistic ethos in investment guidance, ensuring clients feel confident and well-advised at every turn.

Breaking Down Perpetual Assets Costs and Transparency

When considering Perpetual Assets for your investment needs, a critical factor is their approach to fees and pricing transparency. They stand by a philosophy of 'no surprises', with an emphasis on a clear cost breakdown and administration fees. The confidence in this transparency reflects their commitment to being a trustworthy partner in your financial journey.

  • Perpetual Assets strongly advocates for pricing transparency, ensuring that investors are fully aware of any charges associated with their services.
  • The company prides itself on not imposing setup or transfer fees for precious metals IRA accounts, highlighting their competitively priced services.
  • To bolster informed decision-making, Perpetual Assets provides clients with live pricing for precious metals, reflecting market dynamics in real-time.

It is, however, worth noting that Perpetual Assets fees for cryptocurrency transactions cannot escape the inherent costs of network fees. These fees are dictated by the blockchain network load, and hence vary. Although these fees are outside of Perpetual Assets' control, their transparency in communicating this aspect is part of their customer-centric approach to investments.

  1. Review the clear breakdown of costs associated with your investment portfolio to avoid unexpected charges.
  2. Understand the nature of cryptocurrency network fees and prepare for potential fluctuations based on network activity.

In summary, Perpetual Assets aims to maintain a transparent and open dialogue regarding the cost breakdown of their services, distinguishing themselves in a field where hidden charges can be a common pitfall. This transparency is central to their promise, enabling clients to proceed with confidence in managing their financial future.

Measuring Perpetual Assets' Market Reputation and Customer Feedback

Understanding the reputation of a financial services provider is crucial, and Perpetual Assets has a foot in the door with mentions in credible financial publications. Yet, for investors, there's more to a company than media appearances. The true measure is often found in the details of client testimonials and industry endorsements.

Analyzing Consumer Reviews and Ratings

Perpetual Assets has cultivated a particular group of clients interested in the niche market of cryptocurrency and precious metals within the retirement planning space. Customer satisfaction is a testament to a company's service, and examining reviews is a part of comprehensive due diligence for potential investors.

Though the spectrum of reviews is narrower due to the specialized nature of their offerings, a qualitative analysis of the available client testimonials can provide valuable insights into Perpetual Assets' performance and customer service experiences.

The Significance of Recognition by Financial Authorities

Endorsements from financial authorities carry considerable weight, suggesting a level of vetted industry credibility. Perpetual Assets has received nods in the form of features from publications like Forbes, further complementing their market presence.

Such recognitions can serve as indirect customer testimonials, vouching for the expertise and knowledge that Perpetual Assets brings to the table.


In the continuum of investment decision making, Perpetual Assets stands out as a customer-oriented investment firm, offering a fresh approach to self-directed IRAs. With their innovative solutions, they provide investors with a reliable retirement solution that accommodates an interest in both precious metals and cryptocurrency investments.

The firm prides itself on giving clients greater command over their financial portfolios, navigating the realm of alternative investments with precision and control.


  • Service: Bullion Dealer
  • Products Offered: Silver, Gold
  • Promotion: None

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