Motley Fool Stock Advisor Review

Updated February 4, 2024

At a glance




Motley Fool's Stock Advisor is a popular and widely followed investment newsletter that provides stock recommendations and investment insights. Founded by David and Tom Gardner, it aims to help individual investors achieve long-term financial success.

Navigating the high seas of the stock market can be daunting for sailors of all experience levels. That's where the Motley Fool Stock Advisor, a revered stock-picking newsletter, sails into view as a beacon of wisdom. In this investment service review, we'll delve into the charts and compasses provided by the seasoned captains of investing—The Motley Fool.

Known for doling out expert investment tips, this service has charted a course through the tempests of market trends since its inception in 2002, claiming a treasure chest with over 400% return. With the wind of reputable advice in its sails, the Stock Advisor aims to deliver transparent, well-researched stock recommendations directly to your inbox.

Below deck, we'll explore whether Stock Advisor can truly help investors capture the trade winds in their portfolios and set sail towards financial success.

Key Takeaways

  • The Motley Fool Stock Advisor is touted for significantly outperforming the market.
  • Founded by respected investing mavens, this service offers a wealth of expert investment tips.
  • Subscribers receive stock recommendations and in-depth analysis, aimed at demystifying the complexities of investing.
  • With a track record of success, the review investigates the service's claims of empowering the average investor.
  • Considering the balance of cost against potential returns is critical in assessing the service's value.

Introduction to Motley Fool Stock Advisor

Embarking on the journey of wealth-building through investing can be both exhilarating and complex. A crucial component in this adventure is the selection of a reliable and insightful advisor, a role that The Motley Fool's Stock Advisor program aspires to fulfill.

With its inception rooted in the early days of the internet, The Motley Fool has evolved from a modest online community into a reputable beacon for investors, guided by the visionary leadership of Tom and David Gardner.

Understanding its origins and the mechanics of its flagship service, Stock Advisor, is essential for any investor keen on harnessing the expertise that has characterized The Motley Fool history.

Background of The Motley Fool

In the tapestry of financial advisory services, The Motley Fool's vibrant threads date back to 1993, when brothers Tom and David Gardner set out to demystify the stock market for the average Joe. What started as a simple platform for the exchange of investment ideas has, over time, blossomed into an extensive online resource.

By infusing their personal investing strategy with a touch of humor, the Gardners have not only educated but also entertained, resulting in the cultivation of a loyal following. As pioneers in providing online stock advisor programs, The Motley Fool's unwavering commitment to transparency and sound advice has garnered respect within the investment community.

What is Stock Advisor?

Stock Advisor stands as a cornerstone product amongst The Motley Fool offerings, a testament to their progressive stance in personal finance. This service harnesses the potency of meticulous research, delivering a duo of new stock picks directly into the inboxes of subscribers every month.

More than just a list, these selections are accompanied by comprehensive reports that dive deep into the company's prospects, offering members a clear picture of the potential rewards and risks. Historical recommendations, complete with performance tracking of past wins and losses, provide a rich context, fortifying the investment strategies proposed.

Stock Advisor exemplifies The Motley Fool's mission to simplify the complex world of stocks, making strategic investing accessible to the masses.

The Motley Fool is a financial and investment advice company that provides expert analysis, stock recommendations, and educational content to help individuals make informed decisions in the world of investing. 

ABOUT the motley fool

  • Over 100 Stock Picks with 100%+ Returns
  • Community With 700,000+ Loyal Members
  • 2023 Best Customer Service
  • Averaged Stock Pick Return over 550% (vs. 139% for the S&P)

Understanding the Stock Advisor Strategy

Delving into the Stock Advisor strategy reveals a deliberate approach by The Motley Fool to disrupt traditional investment modalities and champion the everyday investor.

David and Tom Gardner, the resilient architects behind this vision, offer a clear alternative to sporadic trading and market-timing habits with their research-driven and long-game investment philosophy.

Investment Philosophy of the Gardner Brothers

At the core, the 'Foolish investing strategy' celebrates patience and foresight, grounded in the belief that informed stock selection methodology leads to superior investment returns over the long term.

Recognizing the power of compound growth, the Gardner brothers advocate for a steadfast commitment to sound, business-focused analysis rather than fleeting market trends.

Methodology Behind Stock Picks

The Gardner brothers' stock selection methodology goes beyond mere performance metrics to encompass comprehensive company evaluations. Each recommendation is supported by thorough background checks of management credibility, in-depth industry projections, and scalability of business operations.

These factors are crucial in identifying stocks that offer not just momentary gains but rather enduring growth potential in the stock market.

Performance and Long-term Results

  1. Historical outperformance: A comparison between Stock Advisor picks and the S&P 500 index underscores a consistent trend of Stock Advisor's stock market performance eclipsing the broader market.
  2. Investment returns: Subscribers of Stock Advisor have witnessed a portfolio multiply in value, crediting a blend of technology innovators and stalwarts of industry for investment returns that many only aspire to.
  3. Grossear value: The adoption of a horizon extending 5 years or more allows for the full maturation of the intrinsic value within their selections, mitigating the myopic risks associated with short-term trading.

Overall, the successful manifestation of the Gardner brothers' philosophy is evident in the robust and satisfying returns for those who espouse the 'Foolish investing strategy'.

Analysis of Stock Advisor's Features

The Motley Fool's Stock Advisor service is a gateway for individual investors to access premium stock recommendations and harness the potential of a diversified portfolio.

Acknowledged for providing subscribers with some of the best buying opportunities, let's delve into the particulars that make Stock Advisor an indispensable tool for astute investors.

Monthly Stock Selection Process

Each month, members of the Stock Advisor service receive new stock recommendations that are the product of diligent selection processes. These recommendations are not just arbitrary picks; they are the result of comprehensive analysis of financial markets and the culmination of intricate screening mechanisms. The following features characterize the monthly stock selection process:

  • The implementation of 'Top 10 Rankings', providing a curated list that factors in market trends and investment viability.
  • A 'Recommendation Screener' to parse through stocks using criteria such as market capitalization, dividend yield, and historical performance.
  • Insights into the economic and sector-based dynamics that influence the outlined stock recommendations.

Starter Stocks and Best Buys Now

For those at the outset of building a robust investment portfolio, the Stock Advisor has, in the past, offered 'Starter Stocks' as a cornerstone for a well-rounded investment journey. Additionally, the service has highlighted 'Best Stocks to Buy Now,' pinpointing favorable investment opportunities as they emerge.

While the feature set evolves, the commitment to equipping members with actionable insights remains consistent:

  1. Access to foundational stock selections aimed at establishing a diversified investment base.
  2. Identification of prime buying opportunities, allowing subscribers to capitalize on timely market entries.
  3. Regularly updated categories to reflect the best investment recommendations in the current financial landscape.

Aligning with the objective to optimize member experience, Stock Advisor ensures that each stock tip is fortified with an exhaustive research report. It offers a strategic edge by laying out the investment thesis, potential challenges, and concrete guidelines on the optimal purchasing window to maximize investment outcomes.

Comparison to Other Investment Services

When navigating the vast landscape of personal finance products, it becomes evident that the Motley Fool Stock Advisor distinguishes itself through a unique approach to delivering investment advice. Unlike portfolio management services that take direct control of your investments, the Stock Advisor arms the individual investor with expert-curated stock recommendations.

This strategy empowers one to manage and grow their own stock portfolios with greater confidence.

Let's delve into a comparative analysis highlighting how Motley Fool stands out from the crowd:

  • Expert Insight: With a firm that's steeped in years of financial service reviews, the advice provided is backed by thorough research and a deep understanding of market trends.
  • Performance: The stocks recommended by the Stock Advisor have a consistent track record of outperforming major indexes, which is a testament to the service's investment selection prowess.
  • User-Friendly Tools: Subscribers gain access to an extensive suite of tools designed to make the investment process as straightforward as possible.
  • Autonomy: Ideal for those who prefer a hands-on approach to their investment journey, this service offers guidance while leaving ultimate control in the investors' hands.

This targeted offering by Motley Fool serves not just as a set of recommendations, but as an educational scaffold that builds your investing acumen over time.

This distinction is what positions the service in a league of its own, setting a benchmark for investment advice tailored to the active, individual investor.

Exploring Member Resources and Tools

Delving into the wealth of resources offered by The Motley Fool Stock Advisor is akin to unlocking a treasure trove of investing resources. These tools are meticulously designed to foster community engagement and provide a seamless experience in stock monitoring and receiving investment alerts.

As investors seek out opportunities to enhance their portfolios, these member-exclusive features prove to be indispensable allies in navigating the markets effectively.

Community Access and Educational Content

Empowerment is at the heart of The Motley Fool philosophy, and this is epitomized by the rich array of educational content accessible to members. Here’s what subscribers can look forward to:

  • An extensive library of articles and guides that bridge the knowledge gap for both novice and seasoned investors.
  • Access to a vibrant, collaborative community via interactive message boards where ideas can be shared and discussed.
  • The chance to tap into the collective wisdom of over a million subscribers, providing a diverse range of perspectives.

These resources not only bolster one's understanding of the financial landscape but also reinforce the importance of staying engaged in an ever-evolving investment world.

Exclusive Member Alerts and Notifications

Keeping a finger on the pulse of the stock market is effortless with The Motley Fool's tailored investment alerts:

  1. Real-time notifications designed to keep members in the loop on essential changes and opportunities within their favorite stocks.
  2. An array of investment alerts that provide immediate updates, enabling members to act swiftly on crucial information.
  3. Intuitive tools, such as a sophisticated stock screener, simplify the intricacies of stock monitoring.

Above all, the personalized support provided by live customer service substantiates The Motley Fool's commitment to member satisfaction, ensuring that every inquiry is handled with care and professionalism. This blend of investment alerts, tools, and exemplary service exemplifies the distinctive advantages that accompany a Stock Advisor membership.

Motley Fool Stock Advisor Review: Pricing and Value

Deciding whether to invest in a service like the Motley Fool Stock Advisor involves weighing the benefits against the cost. Fortunately, this service does not shy away from proving its worth, offering competitive Stock Advisor pricing and genuine value for the discerning investor.

With a pricing model designed to cater to both new and seasoned investors, the Stock Advisor membership is not only accessible but packed with financial insights that hold the potential for significant investment returns.

Cost of Membership and Discount Offers

The standard rate for a yearly subscription to the Stock Advisor service is $199—a reasonable stake for those focused on building wealth through savvy investments.

Yet, those on the lookout for a better deal would be pleased to find the frequent discount membership offers that The Motley Fool provides, welcoming newcomers with specials like a $79 limited-time membership offer. This approachable entry point, backed by a compelling 30-day 100% money-back guarantee, encourages investors to dive into the world of stock advice with confidence.

Assessing the Return on Investment

When it comes to assessing any investment service, the proof is in the performance. Stock Advisor's track record features remarkable investment returns, boasting an impressive 547% return since its inception in February 2002. This figure starkly outshines the S&P 500's 139% increase over the same period.

With more than 180 expert-curated stock picks at their disposal, members of the Stock Advisor service historically experience positive returns in the range of 60% to 70% of the time. Such statistical backing underscores the credibility and value proposition of joining the Stock Advisor community.

  • Yearly Stock Advisor subscription initially priced at $199
  • Specially discounted rate for new members at just $79
  • Membership includes a 30-day 100% money-back guarantee
  • Historical returns of approximately 547% since 2002
  • Access to over 180 recommendations with a 60-70% historical success rate


In the realm of investment advisory services, the Motley Fool Stock Advisor stands out as a robust resource for individuals at any level of investment expertise. This final assessment aims to encapsulate the service's essence, focusing on its direct-to-consumer offerings that facilitate informed stock choices and bolster the potential for investment success.

The Gardner brothers have undeniably carved a niche with their signature service, leveraging their extensive experience and insight to demystify the complexities of the stock market for their audience.

What sets the Stock Advisor apart is not just its track record, which is impressive by any standard, but also the comprehensiveness of its approach. Newcomers to the stock market and seasoned investors alike receive curated stock picks that have been thoroughly vetted to align with the ideals of long-term growth and market resilience.

The service's clear-cut methodology, compounded with its educational arsenal and interactive community, equips users with the necessary tools to make strategic decisions in the ever-shifting financial landscape.

Making the journey towards financial acumen more accessible, Motley Fool Stock Advisor positions itself as more than a newsletter—it’s a gateway to empowerment in the world of stocks. The dedication to providing high-caliber stock recommendations and actionable insight is the bedrock of its appeal.

As investors ponder their options, this service offers an advantageous blend of expertise, foresight, and practicality that promises a helpful handhold on the ladder of investment success.


  • Service: Investment Newsletter
  • Price: $199/year
  • Promotion: 60% off for new members

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