Hard Assets Alliance Review

Updated May 22, 2024

At a glance




Hard Assets Alliance is a precious metals investment platform that enables individuals to buy, sell, and store physical gold, silver, & platinum through a network of trusted and insured vaults worldwide, providing a secure and transparent way to diversify and protect wealth.

Amid economic ebbs and flows, the commodious waters of precious metals investment have ushered in a surge of interest. The Hard Assets Alliance, or HAA, stands as a beacon of confidence for those navigating these tides. In this Hard Assets Alliance review, we'll embark on a fiscal expedition to explore the considerable services and investment opportunities that this prominent brokerage firm offers.

With over a decade since its inception, HAA's SmartMetals trading platform remains a cornerstone of user-friendly, perceptive investing insights for clients across the globe.

Whether you're a seasoned investor or new to the shimmering allure of gold, silver, and platinum, understanding the forte of Hard Assets Alliance could very well be the compass that guides you to prosperous shores in the realm of wealth management and investment strategy.

Key Takeaways

  • Hard Assets Alliance, established in 2010, offers a specialized focus on precious metals investment.
  • With their proprietary SmartMetals platform, this brokerage firm simplifies the investment process.
  • Investors have a variety of gold, silver, and platinum products to choose from, enhancing portfolio diversity.
  • HAA provides significant investing insights, catering to both domestic and select international markets.
  • HAA's services extend to include IRA solutions in partnership with Equity Trust.

What is Hard Assets Alliance?

Diving into the realm of precious metal investments reveals Hard Assets Alliance (HAA) as a notable investment brokerage that has been shaping the world of tangible asset trading since its inception in 2010.

Fondly known for its pragmatic approach to investments and its pivotal role in the industry, HAA provides an array of precious metals services that resonate with both budding and veteran investors. Now, let's unfold the history and services that render Hard Assets Alliance a unique player within this space.

A Glimpse into Hard Assets Alliance's History and Services

Emerging as a visionary in the investment sector, Hard Assets Alliance's history is intertwined with advancements and strategic refinement in offering sophisticated precious metals services. The cornerstone of their operation, the SmartMetals trading platform, stands as a testimony to HAA's commitment to enhancing user experience and product accessibility. Here's a snapshot of what HAA brings to the table:

  • Comprehensive product selections including gold, silver, and platinum bars and coins.
  • Intuitive online platform facilitating secure and transparent transactions.
  • Dedicated customer service geared towards educating and assisting investors.

HAA's dedication to simplifying the investment process while providing expansive options has established it as an appealing choice among precious metals investment firms.

International Reach: Hard Assets Alliance's Global Services

Not confining its expertise to domestic borders, Hard Assets Alliance has flourished with its international shipping capabilities, creating a global footprint in the investment world. Catering to a diverse clientele from various corners of the globe, HAA's international reach is a testament to its vision of unlimited investment opportunities:

  1. Seamless international shipping of precious metals to numerous countries.
  2. Strategic partnerships with renowned global vaults for secure storage options.
  3. Expertise in managing international regulations and investment policies.

From the delivery of high-value assets to secure storage solutions across continents, Hard Assets Alliance ensures that investors can reliably manage their portfolios regardless of geographical barriers, symbolizing a true international brokerage firm. The synergy of Hard Assets Alliance history with its forward-thinking precious metals services and global approach offers assurance to those looking to diversify with hard assets.

Goldco is an industry leader in the precious metals space, offering a comprehensive approach to protecting your retirement savings in an ever-changing economic landscape.


  • Rated A+ by the BBB
  • Inc. 5000 Aware Recipient, 7+ Years
  • Money.com 2023 Best Customer Service
  • Earned over 5,000+ 5-Star Customer Ratings

Product Accessibility and Variety at Hard Assets Alliance

Investors seeking a comprehensive array of precious metals find their needs met with the diverse offerings of Hard Assets Alliance products. The blend of traditional and contemporary assets, ranging from gold bars to silver coins and platinum investments, ensures that both seasoned and novice investors can find suitable options for their portfolio. Additionally, making trades and managing assets on the SmartMetals platform is designed to be a smooth and pleasant experience, ushering users through each step with clarity and simplicity.

Diverse Investment Products: Gold, Silver, and Platinum Options

Hard Assets Alliance stands out for its broad selection of precious metals, including:

  • Gold Bars: Investors can select from 400 oz, 1 kg, and 10 oz gold bars, serving different investment scales.
  • Gold Coins: The catalog features globally-recognized coins such as the American Eagle, Canadian Maple Leaf, South African Krugerrand, American Buffalo, and Austrian Philharmonic.
  • Silver Choices: For those inclined towards silver, 100 oz silver bars and silver rounds offer tangible assets alongside various silver coins that cater to different preferences.
  • Platinum Investments: For those looking to diversify, Hard Assets Alliance also presents a 1-ounce platinum bar option.

User-Friendly Trading with the SmartMetals Platform

Navigating the world of precious metals is made effortless with the SmartMetals platform, tailored to provide a hassle-free trading experience. Its intuitive design facilitates:

  1. Easy comparisons of various investment products, including gold bars, silver coins, and platinum options.
  2. Real-time insights into market prices and trends, helping users make informed decisions.
  3. Secure and efficient transactions from anywhere, at any time, ensuring mobility and consistent access.

Whether you're aiming to acquire substantial gold bars, diversify with silver coins, or venture into platinum investments, Hard Assets Alliance's SmartMetals platform offers a reliable and accessible gateway to growing and safeguarding your wealth through precious metals.

The Critical Role of Secure Storage and Vault Services

When it comes to safeguarding precious metals, the importance of secure storage and vault services can't be overstated. Investment in physical assets like gold, silver, and platinum requires a watertight strategy to ensure their safety. Hard Assets Alliance acknowledges this need by offering solutions that blend security with convenience, keeping investors' minds at ease while their assets are stowed away.

Assessing Hard Assets Alliance’s International Storage Solutions

Investors seeking international storage solutions find solace in Hard Assets Alliance's global reach. Through a network of high-security vaults, your precious metals are stored under constant surveillance, shielded from risks. These vaults, located in finance-friendly cities such as New York, Zurich, London, and Singapore, are equipped with the latest security technology, providing a fortress-like environment for asset storage.

Trusting Third-Party Security: Brinks, Loomis, and Malca-Amit

Hard Assets Alliance partners with prominent names in the security industry, like Brinks, Loomis, and Malca-Amit, to deliver unparalleled vault services. These collaborations are not just about secure storage but also about trust and reputation. Each facility is backed by comprehensive insurance policies, offering a layer of financial protection against the unexpected.

  • Brinks: Renowned for their armored transportation, providing secure transit to and from storage locations.
  • Loomis: A trusted name in global logistics, they ensure that your investments are handled with care and expertise.
  • Malca-Amit: Their security prowess extends to bespoke vaulting solutions, tailored to the unique needs of precious metals investors.

Choosing Hard Assets Alliance for your valuable investments means placing your trust in a network of secure vault services renowned for their steadfast approach to protecting your hard-earned assets. It's a commitment to maintaining the highest standards of security that can make all the difference to the discerning investor.

Convenience and Compliance: Hard Assets Alliance's IRA Services

Embracing the best of precious metals investments within the realm of retirement planning, Hard Assets Alliance (HAA) extends its exceptional IRA services with a strong focus on customer convenience and regulatory compliance. Making the often-complex process of integrating tangible assets like gold and silver into a retirement portfolio straightforward, HAA leverages the trusted prowess of Equity Trust to act as the ideal IRA custodian for individuals seeking a secure financial future.

The Partnership with Equity Trust as a Precious Metals IRA Custodian

Equity Trust emerges as an impeccable choice for overseeing Hard Assets Alliance IRA services, bringing a wealth of experience and integrity to the management of over $25 billion in IRA funds. This strategic partnership is a testament to ensuring that investors have accredited and reliable oversight of their precious metals investments. With Equity Trust at the helm, investors benefit from a streamlined precious metals investment process that is both compliant with IRS regulations and tailored to meet the unique needs of individual retirement accounts.

Understanding the Process of Investing with HAA’s IRA Solutions

Embarking on the precious metals investment journey through Hard Assets Alliance's IRA options unfolds in several key steps. Known for their meticulous approach, HAA, in collaboration with Equity Trust, ensures that the investment process is transparent and aligns with the strict guidelines set forth by the IRS:

  1. Account Opening: Initiating your IRA begins with setting up an account that meets your investment goals, facilitated by Equity Trust's efficient processing.
  2. Funding the Account: Whether it's through a rollover, transfer, or direct contribution, funding your IRA is made straightforward with Hard Assets Alliance's guidance.
  3. Selecting Precious Metals: Choose from a curated selection of gold, silver, and other precious metals to hold within your IRA, capitalizing on HAA's extensive investment expertise.
  4. Secure Storage: Maintaining the safety of your investments, physical precious metals are securely stored in compliance with IRA regulations, safeguarding your retirement assets.
  5. Distribution Processing: As the time comes for distributions, Equity Trust ensures that the process adheres to legal requirements, delivering your investment with precision and care.

By emphasizing thoroughness at every stage of the precious metals investment process, Hard Assets Alliance's IRA services, in concert with Equity Trust, represent a formidable choice for those looking to diversify their retirement portfolios with hard assets.


In summing up the Hard Assets Alliance analysis, this robust platform emerges as a solid contender for individuals dedicated to incorporating precious metals into their investment portfolios. The hallmark of HAA is its intuitive SmartMetals trading platform, replete with a diverse selection of gold, silver, and platinum offerings that resonate with the objectives of both new and veteran market participants. The incorporation of ample storage solutions through esteemed partners underscores the security aspects vital for sustaining long-term investments in these tangible assets.

Despite grappling with certain transparency issues concerning ownership and employing third-party vaulting services, the strategic partnership with Equity Trust reinforces Hard Assets Alliance's commitment to offering regulated and trustworthy Individual Retirement Account (IRA) options. This confluence of professional stewardship and comprehensive service array confirms Hard Assets Alliance’s standing as a prospective investment partner in the realm of precious metals. An investment partner evaluation would be incomplete without recognizing such dedication to both security and accessibility.

As investors navigate the complex waters of financial planning, it becomes apparent through this precious metals investment conclusion that Hard Assets Alliance is poised to offer resources that cater to the prudent investor's desire for wealth protection. Adhering to judicious personal financial exploration, those seeking to diversify with the security of physical assets may find Hard Assets Alliance to be an advantageous ally in their quest for fiscal stability and growth.


  • Service: Bullion Dealer
  • Products Offered: Silver, Gold, Platinum
  • Promotion: None

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