Equity Trust Company Review

Updated June 21, 2024

At a glance




Equity Trust Company is a self-directed IRA custodian offering a wide range of investment options, including real estate, precious metals, and private equity, to help individuals diversify their retirement portfolios.

Is Equity Trust Company the unsung hero in the vast world of self-directed IRAs and alternative asset investment? This IRS-approved custodian is renowned for leveraging tax-advantaged investing to its full potential. Boasting over 130,000 customer accounts and extensive collaborations with more than 10,000 financial advisers, Equity Trust is more than just a top-rated firm by the Better Business Bureau.

It stands as a guiding light for investors eager to explore beyond the usual markets. This review aims to uncover the essence of Equity Trust Company. We'll see if its custodial services and exploration of alternative assets match the high expectations they promise.

Key Takeaways

  • Equity Trust Company stands as an IRS-approved custodian with a robust history dating back to 1983.
  • Offering a diverse range of investment options, Equity Trust specializes in alternative assets within tax-advantaged accounts.
  • With over 130,000 client accounts, it provides extensive custodial services for individual investors and has partnerships with 10,000 financial advisers.
  • Self-directed IRAs at Equity Trust enable investment in non-traditional assets like real estate, cryptocurrency, and precious metals.
  • Equity Trust's investment services are tailored to foster diversified portfolios without compromising on regulatory compliance and transparency.

Compare With Other Gold IRA Companies:

Fees: None

Min. Investment: $25,000

Fees: $180/year

Min. Investment: $5,000

Fees: $225/year

Min. Investment: $2,000

Introduction to Equity Trust

Equity Trust is a leading figure in custodial services, known for its management of self-directed IRAs and various alternative assets. As a non-bank entity with IRS approval, it offers a reliable and lawful avenue for those looking into unconventional retirement investments.

  • With an A+ rating from the Better Business Bureau, Equity Trust has established itself as a trustworthy custodian focused on alternative assets and retirement solutions.
  • This company lets investors manage their financial futures by investing in alternative assets like real estate, precious metals, and private equity via self-directed IRas.
  • It maintains strong connections with numerous financial advisers, bringing valuable expertise and support to the investment process.
  • Equity Trust adheres to rigorous regulatory standards, ensuring all investment activities are transparent and compliant.

Equity Trust is committed to offering a broad range of investment options and stringent oversight. It enables individuals to pursue immediate and long-term financial objectives. This approach highlights the importance of alternative assets for a strong retirement portfolio.

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Equity Trust Company Review: Product Offerings

Equity Trust has grown significantly as a provider of IRA custodial services. It offers diverse solutions for financial planning and retirement savings. Through various account options and a dedication to investment diversity, the company is distinguished by its tailored, comprehensive investment approaches.

Comprehensive Custody Solutions

Equity Trust provides more than just standard investment opportunities. It spans Traditional and Roth IRAs, SEP and SIMPLE plans, Solo 401(k)s, Health Savings, and Coverdell Education Savings Accounts.

These offerings are crucial for addressing different investment targets. They provide customized custodial services, ensuring clients can manage their retirement savings effectively.

Diversification with Alternative Investments

  • Real Estate Investing: Provides opportunities for portfolio expansion beyond the stock market.
  • Precious Metals IRA: Offers a secure and tangible asset that historically holds its value.
  • Cryptocurrency and Peer-to-Peer Lending: Incorporates some of the most innovative investment options available today.
  • Alternative Investment Options: Ranges from tax liens and hedge funds to more novel ventures, catering to diverse investor appetites.

Equity Trust's engagement with alternative investments broadens the investment scope for clients. It also allows clients to personalize their portfolios with a blend of traditional and innovative assets.

Partnerships with Financial Advisers

Equity Trust recognizes the vital part financial advisers play in wealth management. It collaborates with over 10,000 advisers through advisor-friendly platforms. These relationships are strengthened by advanced investment solutions and support.

This enables advisers to manage and grow client portfolios efficiently. By linking advisers with comprehensive, innovative resources, Equity Trust meets financial planning needs with deep expertise and strategic insight.

Assessing User Experience at Equity Trust

Exploring the user experience for the Equity Trust digital platform means closely evaluating its accessibility, efficiency, and the range of support via the Equity Trust customer portal and client services. These aspects are key to seamless client engagement and their overall contentment.

  • Intuitive Navigation: The design of the Equity Trust digital platform emphasizes ease of use. It enables quick navigation and straightforward access to essential services and information.
  • Real-Time Account Management: Clients gain control over their accounts through real-time capabilities. These include detailed tracking of investments and transactional activities.
  • Efficient Operations: The platform makes uploading documents and processing transactions both speedy and precise. This efficiency boosts the overall user experience.
  • Robust Security: With superior security protocols, the platform guarantees the safety of client data. It ensures a reliable space for personal and financial information.
  • Dedicated Support: Equity Trust prioritizes customer satisfaction with responsive support. Clients can reach out through a toll-free number within operational hours.

Equity Trust's approach to perfecting the user experience underlines its commitment. It's not just about offering strong investment options but also about guaranteeing each client faces no complications, finds security prioritized, and benefits from efficient interactions on their platform.

Customer Service and Support Infrastructure

Equity Trust excels in dedicated customer service, underscoring the importance of trust and reliability in financial services through robust support and instant interactions. They demonstrate their commitment with a support team dedicated to client satisfaction and efficient problem-solving.

  • Real-time customer care: Immediate and effective responses are guaranteed during business hours, addressing all queries or concerns swiftly.
  • Financial assistance: Offering personalized financial support, Equity Trust guides on investment options and assists in transaction inquiries, tailored to each client's investment needs.
  • Diverse team expertise: Equipped with a broad financial knowledge, Equity Trust's support team efficiently manages an extensive array of client services.

Equity Trust’s support services operate from 8 AM to 6 PM EST on weekdays. They are accessible via a toll-free number, accommodating clients across various time zones promptly. Located in Westlake, OH, their office is a beacon of reliable service and client engagement.

Equity Trust is devoted to dedicated customer service. Their skilled support team provides financial assistance and real-time customer care. This reflects their commitment to excellence in customer relations and investment management. Their effective support infrastructure guarantees positive and productive client interactions, fostering trust and satisfaction.

Detailed Overview of Equity Trust Account Types

Equity Trust offers a range of accounts designed for tax-advantaged investing, suitable for various needs from retirement to education savings. These options include both pre-tax investment and tax-free growth opportunities. They are designed to meet the unique financial goals and tax situations of their clients.

1. Traditional and Roth IRAs

Traditional IRAs at Equity Trust allow for pre-tax contributions. These funds then grow tax-deferred until withdrawn in retirement. Conversely, Roth IRAs are ideal for those expecting higher future tax rates. They feature tax-free growth and tax-exempt withdrawals, under certain conditions.

2. SEP and SIMPLE Plans

Equity Trust offers SEP and SIMPLE IRAs for employers and self-employed individuals. SEP IRAs have high contribution limits, benefitting business owners aiming to maximize pre-tax savings. SIMPLE IRAs provide a simple setup for small businesses. They facilitate employer contributions without the complexity of larger plans.

3. Solo 401(k) and Health Savings Accounts

The Solo 401(k) plans cater to entrepreneurs and freelancers, offering high contribution limits. Health Savings Accounts (HSAs) complement these, offering pre-tax savings for medical expenses. Funds from HSAs are tax-free when used for qualified expenses.

4. Coverdell Education Savings and Custodial Services

Equity Trust's Coverdell Education Savings Accounts support pre-tax funds for educational expenses. Custodial services are also available. They ensure investments for minors are managed responsibly until the beneficiary matures.

Equity Trust thus provides a plethora of financial options. These options focus on tax advantages, enabling effective financial planning for clients' futures.

Investment Products and Fees Structure

Equity Trust is celebrated for its clear investment options and fee structures, aiding investors in effective portfolio management. The company adopts an all-inclusive fee system, eliminating worries about hidden charges. This segment explores Equity Trust's investment offerings and the detailed fee schedule tailored to meet diverse investor needs.

All-Inclusive Fee Schedule

With its all-inclusive fee structure, Equity Trust streamlines investment by adjusting fees based on portfolio size and type. This model benefits investors by offering upfront cost clarity. It aids in smoother financial planning.

  • Transparency in pricing eliminates any hidden charges.
  • Fees are scaled to portfolio size, ensuring fairness and adaptability.

Analysis of Costs Relative to Services Provided

The fee strategy at Equity Trust aims to reflect the real value of services, balancing costs with functionality. This allows investors to easily evaluate the cost-benefit ratio.

  • Detailed fee schedules assist in effective financial management.
  • Investment costs align with comprehensive services such as account maintenance and transaction support, enhancing the investment experience.

Equity Trust is known as a reliable partner for managing diverse portfolios. Its all-inclusive fees and transparent cost breakdown enable clients to utilize Equity Trust's investment solutions efficiently and with clarity.


Ending this review of Equity Trust, their proactive stance on empowering through education stands out. They offer excellent customer service and a user experience that puts client needs first. This places them ahead in the financial services sector.

For investors looking for a partnership where diversity and expertise are valued, Equity Trust is an attractive option. With its long history of reliability, it serves as an indispensable ally in navigating investment strategy and retirement planning.


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