Empower vs Rocket Money – Which One Offers More Value?

Updated May 11, 2024

Choosing the right tool to manage personal finances can dramatically affect one's ability to economize and strategize.

The Empower app and Rocket Money app stand as major contenders in the financial tools arena. They each offer unique features tailored to different financial needs and preferences.

This comparison seeks to deduce which of these financial management giants best meets users' desires for economic efficiency and empowerment.

Key Takeaways

  • Both Empower and Rocket Money offer tailored solutions to enhance personal finance management.
  • The Empower app stands out with automated savings, interest-free cash advances, and cashback rewards.
  • Rocket Money app excels in subscription and bill tracking, specializing in reducing recurring expenses.
  • Both apps bring value to the table, but differ markedly in their primary focus — saving versus spending management.
  • The choice between Empower and Rocket Money depends on users' specific financial management goals and habits.


Mobile app for financial management

App for subscription and bill management

Best Use

Automated savings and cashback

Subscription tracking and bill negotiation


In-app support and FAQs

Chat and email support


Broad financial account integration

Limited to billers and subscription services

Current Promotion


Introduction: Navigating Personal Finance Tools

Empower and Rocket Money lead the way in changing how we manage money by offering essential financial tools. These apps make budgeting and tracking expenses easier while enhancing our financial awareness. They do this through smart features designed for personal finance understanding.

  • Empower: It excels at automating savings. This helps users boost their financial well-being while offering insights for future planning.
  • Rocket Money: It's focused on managing subscriptions and lowering costs through negotiating bills. This makes it a key choice for those watching their budgets.

Both apps take advantage of our mobile lifestyles, becoming vital for those seeking financial clarity and self-reliance. By using detailed financial management tools, Empower and Rocket Money go beyond basic budgeting. They aid in making informed choices leading to savings and security.

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  • Rated A+ by the BBB
  • Inc. 5000 Aware Recipient, 7+ Years
  • Money.com 2023 Best Customer Service
  • Earned over 5,000+ 5-Star Customer Ratings

Overview of Empower Features

The Empower app stands out by combining tools that encourage saving with timely financial support. Designed with simplicity and depth in mind, it merges essential financial services seamlessly into your life. Through your smartphone, Empower makes managing your money an effortless, daily endeavor.

Automated Savings and Cash Advances

Empower simplifies saving with its automated approach. By analyzing your income and spending, it automatically sets aside an appropriate amount. What's more, it eases financial strain by offering interest-free cash advances for sudden expenses, ensuring a smoother financial path.

Custom Financial Advice for Personalized Experience

Empower breaks the mold by offering custom financial advice that's uniquely suited to each user. This tailored advice is aimed at advancing personal financial goals, guiding decisions that resonate with individual ambitions. It strengthens the path to financial success through informed and personalized choices.

Intuitive Mobile-first Financial Management

Empower acknowledges the central role of mobile devices in modern life, especially for finance. With a focus on mobile financial management, it offers a user-friendly interface and updates in real-time. This empowers individuals to navigate their financial world wherever they are, with valuable insights for proactive management.

Understanding Rocket Money's Offerings

Rocket Money is an app designed for efficient personal finance management. It offers services that are crucial for today's consumer. These include handling automatic subscriptions and managing various financial commitments.

Subscription Management Made Simple

The Rocket Money app makes tracking subscriptions easy. It provides insights into your recurring payments, offering a transparent view of monthly spending. This helps users spot and cancel wasteful subscriptions, saving money on unnecessary services.

The Power of Bill Negotiation

The bill negotiation feature goes beyond expense monitoring. Rocket Money actively works with providers to reduce monthly bills for utilities and other services. This approach enables users to save on costs with minimal effort, eliminating the need for direct negotiation.

Effective Budgeting with Spending Categorization

Rocket Money includes a comprehensive budgeting app. This app allows users to track their spending in detail by categorizing expenses. By seeing where their money is mainly spent, users can find areas to cut back. This insight leads to smarter financial decisions and a greater sense of financial security.

Empower vs Rocket Money: Subscription Management Comparison

When comparing the efficacy of financial tools for tracking subscriptions and handling recurring payments, Empower and Rocket Money stand out. While both tackle subscription management in unique ways, they vary greatly in their application and user experience.

  • Rocket Money shines with its simplistic yet powerful approach. It allows users to track and manage recurring payments with ease. This is perfect for individuals looking to simplify their monthly spending.
  • Empower takes a broader approach by integrating subscription management within its suite of financial services. It does so with a wider lens compared to Rocket Money's focused strategy.

Rocket Money’s approach to handling subscriptions gives an unparalleled oversight into recurring expenses. This detailed feature set is especially beneficial for those wanting meticulous control over their subscription services.

  • It simplifies the subscription cancellation process, enabling users to end services directly from the app.
  • This financial app also pinpoints where users may save money by suggesting subscriptions to cut back on. It offers a more efficient way to manage spending.

For individuals with a high volume of subscriptions and a desire to fine-tune their recurring spending, Rocket Money is the clear winner. Its focus on subscription management ensures users can maintain oversight and make informed decisions, making it an ideal choice for those concentrating on managing their financial outflows.

Comparing Savings: Automated Strategies and Financial Planning

Empower shines with its automated savings tool. It simplifies saving, urging users to regularly add to their money pool without daily oversight. This aligns well with top-tier financial planning aids, encouraging both saving and envisioning a long-term financial path. It's great for those wanting to protect their future with ease.

  • Automated savings streamline the process of setting aside money.
  • Personalized financial advice tailors strategies to individual needs.
  • Integration of financial planning tools to project and track financial goals.

Rocket Money, however, excels in managing budgets and negotiating bills, supporting a balanced budget. It focuses less on automated savings. Its tools react to past expenses, controlling spending and dealing with bills after they've occurred.

  • Rocket Money focuses on after-the-fact budget adjustments and expense tracking.
  • Bill management tools to minimize monthly expenses.
  • Limited focus on proactive savings strategies.

For those wanting to take a forward-thinking stance on their financial health, considering both automated saving and advanced financial planning, Empower takes the lead. It not only aids efficient budgeting but also ramps up the savings aspect, promoting a sounder financial lifestyle.

Unveiling User Experience: Mobile App Usability

In the world of personal finance applications, user experience (UX) is a pivotal element for keeping users engaged and satisfied. Empower and Rocket Money have crafted their UX designs with this in mind. They aim to make mobile financial management straightforward and efficient. By aligning with modern usability standards, they improve interactions within their platforms.

  • Empower: With a mobile-first strategy, Empower shines in providing a seamless user experience. The interface is easy to navigate, offering real-time financial management simplified. Users gain quick access to financial tools, streamlining the management of personal finances on the move.
  • Rocket Money: Rocket Money's user interface is clean and focused, emphasizing subscription tracking and bill management. The design ensures effortless navigation. This allows users to easily access and use features for managing subscriptions and expenses, elevating the user experience.

Though both apps prioritize mobile usability, they serve different needs through their unique design approaches. Empower offers a wide range of tools for general financial management, accessible on mobile devices. On the other hand, Rocket Money focuses on managing subscriptions and bills, providing a tailored user experience.

Assessing Customer Support: In-App Assistance vs Chat and Email

When comparing Empower and Rocket Money, the quality of their customer support is key. Each uses a unique method to address client needs, influencing user contentment and the functionality of their services.

  • In-app help: Empower integrates customer support directly within its application. Users receive instant aid via an FAQ section, specifically designed to quickly solve common problems. This ensures financial app support is always at hand, significantly improving the user experience.
  • Chat and Email Support: Rocket Money offers chat and email support, catering to user preference. This adaptability facilitates a more customized service, ideal for in-depth questions needing detailed responses or further communication.

Both Empower and Rocket Money excel in maintaining user loyalty through their support systems. Effective financial app support is crucial for empowering users to control their finances effectively. Having easy-to-access support, regardless of the form, remains essential for any financial app today.

Cost Efficiency: Analyzing Pricing Structures

In today's financial app market, understanding app pricing, service fees, and the costs of financial tools is crucial. Users looking for value must navigate this landscape skillfully. Empower and Rocket Money offer both free and premium financial tools. These are aimed at meeting various financial management needs efficiently.

Comparing Free vs Premium Features

  • Empower: Provides free services like basic budgeting and financial tracking. This allows users to explore core functionalities without spending money.
  • Rocket Money: Offers free features such as subscription monitoring. However, accessing advanced financial management tools requires a premium account upgrade.

Additional Service Costs and Value for Money

  • Service Fees: Empower is transparent with its premium offerings. It clearly outlines the benefits users gain from investing in premium financial tools.
  • Financial Tool Costs: Rocket Money’s bill negotiation might add fees. Yet, these may lead to significant savings, overtaking the initial expense.

Both platforms aim to balance cost against functionality. They help users leverage their financial resources without the burden of large service fees and other costs. Their goal is to enhance value for money. They encourage choosing between free features and paid options based on one’s financial requirements.

Community Trust: External Reviews and Ratings

In the competitive arena of personal finance apps, Empower and Rocket Money have both earned significant community trust. This trust is mirrored in app user reviews and financial app ratings. Such metrics are critical for potential users. They rely on community-driven feedback to guide their choices.

  • Empower: Boasting an impressive average rating of 4.8 out of 5 from over 121,000 reviews on the Apple App Store, and a 4.7 from more than 105,000 reviews on Google Play, Empower stands distinguished. These high ratings signify a strong user satisfaction level. They boost Empower’s community trust considerably.
  • Rocket Money: Rocket Money also showcases remarkable performance with an average rating of 4.4 out of 5 from Google Play reviews and 4.3 out of 5 from Apple App Store reviews. Though slightly lower than Empower, these scores highlight a dependable trust base. Many users lean on this foundation of trust.

It is clear that both apps maintain a strong bond with their users. They recognize the value of listening to and addressing customer feedback. This approach not only improves their services but also solidifies their standing in the financial app sector.


Distinguishing between Empower and Rocket Money in financial management is intriguing. Each app offers unique features for distinct finance app preferences.

Empower stands out as a top pick for those aiming for a full-featured financial app. It boosts savings, sharpens budgeting skills, and tracks investments proactively.

On the flip side, if you aim to cut back on monthly spending through efficient handling of subscriptions and bills, Rocket Money is your go-to. It shines in managing subscriptions and negotiating bills, offering a focused approach to saving money.

Each app shines in its area, providing exceptional services beyond basic financial management. Before choosing, one should match their main financial needs with the app that best serves those goals.


  • Management fee: 0.49%-0.89%
  • Account minimum: $100,000
  • Promotion: Get 6 months of free wealth management for new clients. (terms apply)

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