APMEX vs JM Bullion – Which One Offers The Best Deal?

Updated February 5, 2024

When charting the course for a robust precious metals investment journey, it's crucial for investors to compare leading dealers like APMEX and JM Bullion to discern which aligns best with their financial aspirations. Navigating through a gold dealer comparison can be intricate, with various factors impacting the growth of a precious metals portfolio.

Both dealers offer diverse products and services tailored to the needs of investors and collectors alike. This exploration will delve into the distinguishing elements that set APMEX and JM Bullion apart, aiding investors in making an educated decision for their investment portfolios.

Key Takeaways

  • Investigate critical differences between APMEX and JM Bullion to choose the right dealer for your precious metals needs.
  • Compare both dealers' product selection, pricing, and services to finely tune your investment strategy.
  • Analyze shipping, storage, and additional features from both entities to secure and manage your investments effectively.
  • Review customer service ratings to gauge the quality of support you can expect from APMEX or JM Bullion.
  • Understand gold IRA options and how each dealer facilitates these retirement investment opportunities.
  • Evaluate each dealer's market reputation based on customer experiences and industry standing.

Understanding Precious Metals Investment

Delving into the realm of precious metals such as gold, silver, and platinum, offers investors a viable pathway towards financial security and wealth preservation. These tangible assets have held their allure and value across centuries, making them a cornerstone for those seeking to fortify their investment portfolios against market volatility and inflationary pressures.

Benefits of Adding Gold to Your Portfolio

Gold investment stands out as a strategic asset class that can significantly enhance portfolio diversification. Unlike stocks and bonds, whose fortunes are often tied to the performance of the economy, gold typically maintains its value or even appreciates during economic downturns. Here's how incorporating gold into your investment strategy can be beneficial:

  • Acts as an Inflation Hedge: Gold's value has historically risen in the face of decreasing purchasing power of fiat currencies.
  • Asset Diversification: Including gold in your investment mix can reduce the overall portfolio risk due to its low correlation with other financial assets.
  • Disaster Insurance: In uncertain political or economic times, gold investments can serve as a 'safe haven' for investors.
  • Liquidity: Gold can be quickly and effortlessly converted into cash, making it a highly liquid asset.

The Role of Online Precious Metals Dealers

The advent of online gold dealers has revolutionized the way investors access precious metal assets. This transformation in purchasing and managing gold investment portfolios brings several key advantages:

  • Convenience: Investors can browse and buy gold from the comfort of their home or office.
  • Selection: Online dealers provide an expansive array of products, from gold bullion to niche collectible coins, meeting the needs of diverse investors.
  • Accessibility: With 24/7 online platforms, investing in gold and other metals can be done at any time, eliminating the limitations of traditional business hours.
  • Information: Online resources and tools offered by dealers like APMEX and JM Bullion provide valuable insights, allowing investors to make informed decisions.

To successfully leverage the opportunities within gold investment and portfolio diversification, investors are increasingly recognizing the importance of reputable online dealers. By providing convenient access to a range of precious metal assets, from bullion bars to rare coins, these platforms empower individuals with the ability to tailor their investment strategies to their personal financial goals.

Goldco is an industry leader in the precious metals space, offering a comprehensive approach to protecting your retirement savings in an ever-changing economic landscape.


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The Beginnings of APMEX and JM Bullion

The journey into the precious metal market has been remarkable for both APMEX and JM Bullion. These two firms have etched their identities into the industry with notable strategies that cater to investors and collectors alike. Tracing the roots of these market players reveals a fascinating juxtaposition of established tradition and innovative customer-focused service.

APMEX's Rise in the Precious Metals Market

The creation of APMEX in 2000 marked the entry of a significant contender in the precious metals landscape. Scott Thomas started with a vision that rapidly expanded into one of the most respected entities in the industry. Notably, APMEX established its credibility early on, securing trust as an accredited business with the Better Business Bureau in 2004. This acknowledgment was a testament to its burgeoning reputation and commitment to customer service.

JM Bullion's Commitment to Online Presence and Customer Service

In contrast, JM Bullion emerged as a fresh force with an online strategy that has redefined the customer experience since its inception in 2011. Founders Michael Wittmeyer and Jonathan Wanchalk have honed an exclusively digital platform that places them at the forefront of modern investment practices. This dedication to online accessibility is accentuated by their accreditation with the Better Business Bureau in 2014 and high customer ratings that reflect their focus on a customer-centric approach.

  • APMEX's physical showroom enables tangible interactions for collectors and investors.
  • JM Bullion leverages its online platform to extend seamless services across the precious metal market.

Pricing and Product Selection

Investors looking into the nuanced world of precious metals must consider precious metals pricing and product selection as pivotal elements of their decision-making process. The market for assets such as gold and silver coins, and bullion selection, is ever-evolving, with current valuations reflective of a multitude of economic factors.

APMEX is recognized for its comprehensive array of products. They offer not only widely coveted items like the American Gold Eagles but also an assortment of international and unique collectibles, catering to a broad range of interests. For those looking to diversify, APMEX also features reliable platinum and palladium investments, broadening the horizon for precious metals enthusiasts.

JM Bullion, on the other hand, has garnered attention for its typically competitive gold spot prices. Investors have appreciated the straightforward value JM Bullion provides, alongside its substantial catalog that includes sovereign coins and a variety of bullion products. Both JM Bullion and APMEX provide the additional advantage of live pricing charts, allowing investors to transact with real-time market insights.

  • Comparing gold spot prices between JM Bullion and APMEX
  • Evaluating the variety of silver, platinum, and palladium products
  • Assessing the exclusivity and rarity of collectible coins
  • Monitoring market demand to make timely purchases

As prices fluctuate according to market demand, the need for due diligence by the investor cannot be understated. These factors coalesce to form the foundation upon which informed and strategic purchasing decisions are made.

Comparing Shipping Options and Storage Solutions

Investors looking to enhance their portfolios with precious metals must consider logistics such as metal shipping options and precious metals storage. Choosing the right dealer to facilitate these services is crucial for investment security and protection. Let’s delve into the shipping policies and asset insurance options provided by APMEX and JM Bullion, two of the leading names in the industry.

Shipping Policies and Fees

Ensuring that your investment reaches you safely and affordably is a top priority. APMEX and JM Bullion acknowledge this by offering complimentary shipping on all orders exceeding $199. APMEX broadens this benefit to international investors, providing a global reach for its clientele. Despite these perks, understanding the nuances of each dealer's shipping policy is key to avoiding any unforeseen costs.

Secure Storage Facilities offered by APMEX and JM Bullion

Once you own precious metals, how and where you store them is paramount. Both APMEX and JM Bullion present investors with robust storage solutions. APMEX partners with Citadel Global Services, providing insured storage with transparent fee structures, while JM Bullion teams up with Transcontinental Depository Services to offer secure storage options. Notably, JM Bullion extends six months of free storage for orders surpassing $3,000, showcasing their commitment to investment security and customer value.

APMEX’s storage solution features:

  • Online cost calculator for precise fee estimations.
  • Insured assets for enhanced investment security.

JM Bullion’s storage offering includes:

  • A gratis six-month storage period for qualifying investments.
  • Collaboration with a trusted partner for secure precious metals storage.

In summary, both APMEX and JM Bullion furnish investors with competitive metal shipping options and precious metals storage services, imbuing their investments with added security and peace of mind. By providing asset insurance and innovating in storage solutions, these dealers ensure your precious metals are both reachable and retrievable under optimal conditions, enabling you to focus on the growth and security of your portfolio.

Additional Services and Features

Offering more than just standard transactions, both APMEX and JM Bullion enhance the investors' journey with a suite of specialized investment services. Unique to APMEX, the AutoInvest feature mirrors the digital convenience investors crave by allowing scheduled, automatic purchases of your favorite collectible coins and precious metal products. This tool is invaluable for those looking to build their portfolios consistently and without the need to manually re-purchase each time.

On the flip side, JM Bullion caters to investors seeking financial flexibility with their precious metal loans. This program stands as an innovative financial service where your physical investments can directly support your liquidity needs, without the need to sell off your valued assets prematurely.

  • APMEX stands out by offering an expansive selection that goes beyond the conventional, including items like rare coins and limited-edition collectibles. This range of products is perfect for both seasoned collectors and first-time buyers looking to diversify their holdings with unique finds.
  • JM Bullion keeps the interest of seasoned investors at heart, providing an avenue to access cash with their holdings acting as collateral. A smart choice for those looking to leverage their investments without parting from them.

Both dealers present compelling options, each with a set of features designed to cater to your personal investment strategies and goals. Whether you’re looking for ease and consistency in growing your collection or seeking to gain financial leverage without liquidation, APMEX and JM Bullion have engineered services to enhance your investing experience.

Gold IRA Opportunities with APMEX and JM Bullion

For those looking to bolster their retirement investing strategy, gold IRA accounts offer a robust option. Adding a precious metals IRA to your portfolio can provide a safeguard against inflation and market volatility. A closer examination of APMEX and JM Bullion reveals two trusted avenues for those interested in IRA eligibility and retirement planning through the accumulation of precious metals.

The Process of Opening a Gold IRA Account

Opening a gold IRA account is a significant decision, catering to the investor's need for a stable and secure financial future. This process typically involves selecting a custodian, which both APMEX and JM Bullion can assist with by recommending reputable options. Once the custodian is in place, investors can fund their IRAs through rollovers or direct contributions. After funding, the selection of IRA-eligible products becomes the next critical step.

Comparing IRA Eligible Products from Both Dealers

  • APMEX stands out by offering a wider array of IRA-eligible gold, silver, platinum, and palladium bars and coins.
  • JM Bullion focuses on a more curated selection of precious metals while providing in-depth guidance on setting up a Gold IRA account and the investment benefits thereof.

Understanding the subtleties of each dealer's offerings can lead investors to make the most informed choices compatible with their retirement investing strategies and financial goals.

Customer Service: A Critical Comparison

When selecting a precious metal investment service, the quality of customer service can play a significant role in ensuring customer satisfaction and building trust. Both APMEX and JM Bullion have cultivated strong reputations through their attention to customer care, which can be observed through various dealer reviews and the online support experience they each offer. Exploring the efficacy of their customer service departments, however, requires examining both the customer feedback they receive and how swiftly and effectively they respond to inquiries and issues.

Customer Reviews and Ratings

Online dealer reviews are invaluable for gaining insight into the level of customer satisfaction provided by these services. APMEX enjoys the advantage of an extensive track record, given its longer operational history, with numerous positive testimonials highlighting their reliability and professionalism. JM Bullion, although younger in the market, has received commendation for its diligent online support system that closely aligns with the preferences of modern investors. These customer experiences shine a light on how each company's service stands up to real-world scenarios and what new clients might expect.

Response Time and Quality of Support

Quick and constructive support is the backbone of a stellar online support experience. Investigations into response times indicate that both companies prioritize promptness, striving to address customer concerns without undue delay. The quality of this support is also a crucial factor, as it needs to not only be speedy but also resolve the issues effectively. Here, dealer reviews often reference specific instances of support, providing a window into how these precious metal investment services manage problems and questions, ensuring that clients' investments are treated with the attention they deserve.

Understanding Fees and Charges

When investing in precious metals, understanding the fees associated with purchasing and holding your investment is key. Both APMEX and JM Bullion have specific charges that must be considered for financial planning, like premiums on purchases, which are over the spot price of metals. Familiarizing yourself with these expenses will enhance your investment strategy.

Fees Associated with Precious Metal Purchases

Investors should be aware of several gold purchase charges when acquiring precious metals. Beyond the spot price, dealers often incorporate premiums to cover business costs, which can vary based on the product type and quantity. Additionally, payment methods influence final costs; for instance, using a credit card may entail additional fees compared to other payment forms. Recognize that shipping fees could also affect your overall investment, particularly for orders falling below a specific value threshold.

Storage and Custodian Fees for Gold IRAs

For those opting to include precious metals within an Individual Retirement Account (IRA), IRA custodian costs are an indispensable component of financial planning. Custodians charge annual fees for managing and securing your IRA assets, which can differ based on the chosen custodian and the value of assets under management. Storage fees are similarly significant. Storing your metals securely at an insured depository comes with varying rates, which should be weighed against the long-term growth potential of your precious metals portfolio.

  • Research and compare precious metals fees between custodians.
  • Consider long-term costs when calculating the potential return on investment.
  • Stay informed on market conditions that might influence fees and charges.


In the realm of precious metals investment, the choice between APMEX and JM Bullion hinges on a multifaceted examination of each dealer's strengths and offerings. APMEX stands out with its expansive collection of international and collectible items, catered to those who value variety and uniqueness within their portfolio. Conversely, JM Bullion appeals with its competitive pricing and streamlined online purchasing experience, suited for those prioritizing straightforward transactions and value.

As investors maneuver through the process of an informed investing decision, the consideration of product diversity, cost efficiency, and the logistics of transport and storage becomes paramount. The added dimensions of ancillary services and the calibre of customer engagement further influence the precious metals dealer choice. It is these nuanced details that must be weighed alongside personal investment strategy and the nuances of portfolio management.

Ultimately, your intended approach to amassing and maintaining your precious metals assets will shape which dealer aligns most congruently with your objectives. Whether your focus lies on securing the most favorable pricing or on savoring the breadth of a product range, being well-informed and reflective ensures a choice that not only resonates with your individual goals but also fortifies your long-term financial standing.

Jerry Garnes

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About the Author

Jerry Garnes is a seasoned writer in personal finance. His informative and insightful pieces have been featured by esteemed platforms like Bankrate, The Street, and Business Insider. In addition to his financial expertise, Jerry is a passionate poet and musician with a deep love for nature.

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